As the new fall athletic season begins, Lindsay LaBennett, Associate VP of Equity and Inclusion of Wasserman Entertainment Group, joins Glenn on the Field to help celebrate the one-year anniversary of the Field Goals for the FDA podcast. The two discuss why athletes must consistently manage their reputation and regularly maintain a professional image and online presence. Lindsay goes into detail about the power of online marketing, how to overcome common challenges in managing online profiles and why online marketing for athletes really matter. She also shares how she’s managed marketing and talent deals for elite athletes and why having a positive image is so important to the media and entertainment industry.
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