Accomplished former Senior Vice President/Acting President of Major League Baseball Properties and former Chief Executive of the Naismith Memorial Basketball Hall of Fame, and the current Founder of Kavi Sports, Don Gibson, joins Glenn on the Field to discuss the keys to building a successful athletic brand, the differences between athletic branding and personal branding, and how a good marketing campaign can lead to building a successful brand. Don also shares the complexities amateur athletes often face when it comes to brand building, how to establish credibility and relevancy to attract sponsors and how athletes can use their brand to connect with their fan base and community. Don also explains how to tap into the power of social media and the pros and cons behind using branding agencies versus taking personal ownership to enhance their brand.
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