Field Notes

Sometimes, the most strategic move is choosing notto invest in research. That might sound counterintuitive — especially when insights work is usually expected to validate, test, or prove. But growing from a tactical executor into a trusted strategic partner means learning when research will unlock meaningful value… and when it might just slow things down or even weaken project delivery.

In this episode, we’re going to cover how to tailor your deliverables to a Sales audience. Specifically, we’ll explore the differences between delivering to a Sales team versus a Brand or Marketing team, and I’ll share a few practical tips for customizing your output.

In this episode, we’re going to cover packaging testing. Packaging might be the most overlooked power player in your brand’s ecosystem. It’s more than just a container or an outer wrap —it’s the first moment of truth for consumers and it can define someone’s first experience with your brand. It needs to work hard in just a few seconds, which means grabbing attention, signaling your brand, and clearly communicating what’s inside.

In this episode, we’re talking about product testing – mainly, some key factors that should be planned for to make sure you’re getting the answers you need, in the timelines you need them in. We’re going to be focusing on food and beverage product testing, and covering off how to make a decision between home use and CLT testing, and four important factors to plan for before you field. 

In this episode, we’re covering an introduction to Concept Testing – what it is, when to use it, and some key factors to consider when you’re selecting your approach.

In this episode, we’re covering an introduction to Creative Testing. We’ll touch on types of creative assessment and the importance of engaging creative teams as both partners and stakeholders.