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May 29, 2025 8 mins

In this episode, we’re going to cover packaging testing. Packaging might be the most overlooked power player in your brand’s ecosystem. It’s more than just a container or an outer wrap —it’s the first moment of truth for consumers and it can define someone’s first experience with your brand. It needs to work hard in just a few seconds, which means grabbing attention, signaling your brand, and clearly communicating what’s inside.

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