Running A Restaurant Out Of A Parking Lot?

Welcome back to Fi$H Factor, where multi-generational grit meets visionary hustle.

In this episode, Henry Ungaro joins his brother Mike to tell the wild, behind-the-scenes story of how San Pedro Fish Market didn’t just survive eviction—it turned a parking lot into a half-million-visitor pop-up empire.

It’s 2023. The Fish Market is being forced out of its iconic waterfront location. No time, no blueprint, and no backup kitchen. What came next was sheer entrepreneurial willpower: a shipping-container kitchen, bar built from scratch, and 900 seats on pavement. It wasn’t just a survival move. It was proof that family-run hustle never goes out of style.