Storytelling and Brain Science in Sales & Marketing Videos

When you think about how you’re communicating in your video content, have you ever considered the chemical reaction your viewers have? My guess is probably not. In this episode of the Film School for Marketers Podcast, we’re sharing our thoughts from a TED Talk from communication expert David JP Phillips titled, “The Magical Science of Storytelling.” We’ll be breaking down the chemical reactions that move your viewers to action, and the ones that prevent it.