February 25, 2020 • 28 mins
Whether it's closing deals or building brand awareness, what's the proper mix of video content for your organization's goals?
In this episode, we invite veteran podcaster, video content creator, and author of Marketing Now, David Bain.
When he began his own marketing training programs in 2007, he came across Google's recommended content planning structure containing "Hero, Help, and Hub" Content.
And, in addition, added his own video content type: Heart.
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