Pinterest is not really social media in the traditional sense, it's more personal media. As the "ultimate discovery platform", Pinterest is just in its very nature, a place where people feel hopeful when they are thinking about the future. As Erin Elofson describes in our discussion, "when using Pinterest you're fundamentally happy, reflecting on the past is a harder emotional process, and that's what happens often in social media, you're sort of being compared to others. Kids for example are probably thinking, why wasn't I invited to that party?" That's not what happens on Pinterest.
As people start planning for milestones in their lives using Pinterest, not only does the platform get early indications, but that offers signals to advertisers of things like wedding planning, moving homes or even having a baby. All happy and future based events. Listen in as Erin and I discuss the business and consumer use of Pinterest. By the way, did you know that nine out of the ten people who use Pinterest to plan their happy future come with commercial intent? Often they don't know what brand or product they need to get there. What an opportunity for advertisers.
Given Pinterest in focused on the future, they have also become experts in predicting trends. They call their annual insights on trends 'Pinterest Predicts'. Simply put it's Pinterest's way of saying what's going to happen, and 80% of the trends they reveal in the annual Pinterest Predicts report are correct.
The future is happy and Pinterest is helping their 400 million users get there!
Popular Podcasts
Bookmarked by Reese's Book Club
Welcome to Bookmarked by Reese’s Book Club — the podcast where great stories, bold women, and irresistible conversations collide! Hosted by award-winning journalist Danielle Robay, each week new episodes balance thoughtful literary insight with the fervor of buzzy book trends, pop culture and more. Bookmarked brings together celebrities, tastemakers, influencers and authors from Reese's Book Club and beyond to share stories that transcend the page. Pull up a chair. You’re not just listening — you’re part of the conversation.
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com