Standing out when it comes to your marketing isn’t just about having a great message– it’s about delivering that message with precision, consistency, and innovation. Enter the product mindset: a game-changing approach that takes your marketing from being hit-or-miss to a strategic, repeatable system. Clinton Bonner joins us today to break down how startups and marketing teams can leverage design, technology, and creative thinking to build marketing experiences that not only capture attention but build lasting trust with their audience. This week, episode 78 of the FiredUp! podcast is about bringing a product mindset to marketing!
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In this episode of the FiredUp! podcast, Clinton Bonner shares why you should ditch traditional marketing playbooks and actionable advice to treat your marketing like a product that can be refined, scaled, and optimized for maximum impact.
Clinton Bonner is the Founder of Only Human, a design UX and digital experience consultancy. Only Human helps SMBs and mid-size companies shine like the world's top brands. Focused on user experience, design, and digital journeys, our clients out-punch their weight class because every digital interaction is seamless, beautiful, and useful. Clinton is also a rabid Seattle Seahawks fan and when I'm not caretaking for his clients or family, he is publishing YouTube content for the Sea Hawkers Podcast.
Clinton, Morgan, and Nicole discuss:
- What it means to take on a product mindset (and alternatively, what it doesn’t mean).
- The critical roles needed to create effective marketing strategies.
- Establishing a consistent brand identity that is cohesive, recognizable, and stands out.
- Understanding user needs as a foundational starting point to this approach.
- Implementing efficiency and iteration practices into your marketing strategy.
Take Action: Start by bringing a designer into your marketing process and create a simple design system that captures your brand's unique identity. Remember, even startups can create world-class marketing experiences with the right approach and mindset.
Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!
CONNECT WITH CLINTON BONNER:
LINKS MENTIONED IN THIS EPISODE:
The Invention of Air by Steven Johnson
CONNECT WITH FIREBRAND:
Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth.
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