Building a CEO's Personal Brand with Loreta Tarozaite

With the increase in AI-created content, having an authentic personal brand built by your CEO is more important than ever to stand out. But how does one go about deciding what their personal brand even i, and what are the steps they need to take to start building it? To answer these questions, we sit down with Loreta Tarozaite, founder of strategic advisory Loreta Today, as we unpack the art of building an authentic executive presence that cuts through the noise. This week, episode 93 of the FiredUp! podcast is about building a CEO’s personal brand!

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In this episode of the FiredUp! podcast, Loreta Tarozaite shares expert advice for how leaders can stand out in the overload of AI-generated content and build a powerful personal brand that resonates with audiences and drives business success. 

Loreta fixes organizational gaps that keep B2B tech companies from achieving their goals. C-suite executives partner with Loreta when they need to align internal operations with external presence. While leadership focuses on running the business, Loreta creates systems that naturally connect, ensuring departments work together efficiently. Think of her as the bridge between a Chief of Staff and a CMO—connecting internal operations with external impact, and transforming organizational friction into strategic momentum.

Loreta and Morgan discuss:

• Advice for developing your personal brand: start small and define clear, actionable goals for your efforts. 
• Authenticity is essential– your online presence should reflect your true self. 
• Best practices for strategically showing up on LinkedIn as a leader.
• Tips for showing up on video without a large investment or complicated setup. 
• Presentation techniques– both in front of your company and externally as a speaker.

Your personal brand is your most powerful professional asset. Start small, stay authentic, and consistently share your unique perspective. Remember, in a world of increasing digital noise, your genuine voice is your greatest differentiator.

Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!

CONNECT WITH LORETA:

Website | Loreta.Today

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CONNECT WITH FIREBRAND:

Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth.

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LINKS MENTIONED:

Diary of a CEO Podcast

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