Navigating the competitive world of venture capital can be challenging for emerging entrepreneurs in need of funding. So, to uncover the secrets of VC engagement, we sat down with Kyle York, the co-founder and CEO of York IE, to get an idea of how VCs are making their deals, where they source their pipelines from, and how startups can strategically get their attention. With his wealth of knowledge, Kyle offers a masterclass in how entrepreneurs can transform their pitch from background noise to a signal that demands attention. This week, episode 86 of the FiredUp! podcast is about how to attract VC attention!
In this episode of the FiredUp! podcast, Kyle York shares a glimpse into the current state of venture capital, specifically looking at the state of the market in Q2, 2025 and shares actionable advice you can use to navigate the world of VC to secure funding.
Kyle York is co-founder, CEO, and managing partner at York IE, an advisory and venture capital firm that helps technology companies grow. With a global operating team of over 200+ talented people, he works closely with entrepreneurs, operators and investors to help them realize their shared ambition to build good companies, create new jobs, grow generational wealth and impact the world.
Kyle, Morgan, and Nicole discuss:
- Startups should aim to target VCs that align with their sector and stage, personalizing their outreach for each pitch.
- Personal connections and warm introductions can offer a leg up; networking is a crucial step in VC outreach.
- While AI is certainly transforming the efficiency of VC operations, it is only as good as the data being fed into it.
- Founders should evaluate their options carefully when choosing accelerators as there can be potential downsides.
- Ultimately, understanding and respecting the relationship between the VC and a startup is crucial for long-term success.
Success isn't about becoming a unicorn overnight. Build a healthy, sustainable company that creates value for your team, customers, and community. Your passion, persistence, and pragmatic approach are your greatest assets in attracting the right investment partners.
CONNECT WITH KYLE YORK:
LINKS MENTIONED:
Think and Grow Rich by Napoleon Hill
How Rich People Think by Steve Siebold
CONNECT WITH FIREBRAND:
Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth.
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