Executive visibility has become a key priority for startups, but with the rise of LinkedIn and the impact of AI, the rules have changed. In this episode of FiredUp!, Morgan McLintic, Chris Ulbrich, and Nicole Pytel discuss why executive visibility is having a moment, how to get your CEO's content to stand out, and the crucial commitments required for a successful campaign. This week, episode 101 of the FiredUp! podcast is about how to raise the profile of your CEO!
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In this episode of the FiredUp! podcast, the Firebrand team shares the different methods of elevating your CEO's public profile and personal brand and actionable steps you can take right now to boost your CEO’s visibility.
Morgan, Chris, and Nicole discuss:
- Executive visibility is a key priority for startups because content shared by executives averages three times the engagement of the same posts from corporate pages. The CEO's profile can lift the entire company's brand, making the executive a key asset for driving sales.
- LinkedIn is a top platform for thought leadership, but AI's influence has made it easier to generate content, while also making it harder to stand out with quality.
- Thought leadership requires "leading thoughts" and a real commitment, not just visibility. The executive must have a strong point of view and a willingness to participate, as the big ideas for content should come from them, not the PR team.
- Authenticity and multi-channel presence are essential for building a personal brand. An executive visibility campaign should extend beyond LinkedIn to other channels like podcasts, company blogs, and newsletters to build a community and leave a lasting impression.
Do you have a CEO who is willing to take the personal risk and put in the time to build their public profile? Evaluate your executive's desire and commitment before starting a campaign.
Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!
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