We’ve heard time and time again over the years that PR is dead or content marketing is dead, but we beg to differ. We live in one of the most exciting times of being a marketer. Still, with the rising population of AI tools and the changing buyer behaviors, marketing is certainly becoming more challenging. What worked before doesn’t necessarily keep up with new practices and it’s time to evolve. This week, on episode 83 of the FiredUp! Podcast, our team is unpacking the question: Is PR really dead?
Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution.
In this episode of the FiredUp! podcast, the Firebrand team shares their expert insight into the ongoing debate about whether PR and content marketing are truly dying or simply transforming and sharing advice your startup can implement to keep up with the changing times.
Morgan, Ian, and Nicole discuss:
- The fragmentation of media makes it harder for PR professionals to reach journalists and gain coverage, but that doesn’t mean we give up.
- Despite how they may feel about PR, startups must continue to invest in brand awareness and credibility.
- The rise of AI has led to an influx of low-quality content, making it essential to create unique and valuable content that cannot be summarized.
- It is more important than ever for PR and content marketing to work together to take a holistic approach to marketing.
Marketing isn't dying—it's evolving. Embrace change, invest in creativity, and focus on creating meaningful experiences that connect with your audience. The most successful brands will be those that adapt, innovate, and tell compelling stories across multiple platforms.
Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!
LINKS MENTIONED IN THIS EPISODE:
Ep 79: What Does it Take to be a Thought Leader?
Ep 81: How to Build a Thought Leadership Campaign
Ep 82: Brand Experiences in the AI Era with Brian Tillman and Joe DePalma
CONNECT WITH FIREBRAND:
Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth.
X (Formerly Twitter)
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.