Let's Put the Hosts in the Hotseat

Are you feeling stuck in a cycle of "safe" marketing tactics that yield diminishing returns? Whether you are struggling with a "too many cooks in the kitchen" approach to content, or you're terrified of the "snake-like gaze" of a top-tier reporter, you are not alone. In this special New Year's edition of FiredUp!, hosts Morgan, Chris, and Nicole pull back the curtain on their careers to share the "war stories" that shaped their approach to agency life and brand building.

Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution.

Nicole, Morgan, and Chris discuss:

• Podcasting is a Team Sport: Launching a successful show requires more than just a microphone; it involves a complex choreography of editing, graphics, distribution, and guest management. To avoid podfading, invest in a production team—like Galati Media—to ensure professional quality from the start.
• The "Message-Fit" Secret to PR: High-impact media pitching isn't about big ideas; it’s about finding the perfect alignment between what your audience wants and the timing of your message. When you provide exactly what a reporter needs, the process becomes clean and easy.
• Master the "RACI" Framework for Content: To prevent too many cooks from mangling your marketing assets, clearly define who is Responsible, Accountable, Consulted, and Informed. Establishing a "pecking order" before you start a project prevents stakeholder anxiety and protects the final product.
• Audit for the Bottom of the Funnel: It is easy to get stuck writing entertaining top-of-funnel blog posts, but a library full of only gap content will slow your pipeline. Use visual case studies and "how-to-roll-out" guides to bridge the gap from awareness to conversion.
• Calculated Risks Drive Results: Don't be afraid of outlandish ideas if they align with your brand's value proposition. Whether it’s putting a bank account online to prove security or hiring recognizable voices for pitches, bold moves are often what break through cluttered media environments.

As we head into 2026, take a hard look at your marketing. Are you leaning on white papers and blog posts just because they are comfortable? We challenge you to identify one tactic that makes you feel uneasy—whether it's B2B TikTok, short-form video, or a bold PR stunt—and give it a try.

Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!

CONNECT WITH FIREBRAND:

Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth.

Youtube

LinkedIn

X (Formerly Twitter)

Work with Firebrand

Apply to Be a Podcast Guest

Send us a text