The growing backlash against AI-generated content is finally hitting the marketing sphere. Is your marketing strategy feeling the effects? On this episode of FiredUp!, Morgan, Nicole, and Chris sit down to explore why marketers and B2B buyers are pushing back against the overuse of artificial intelligence in content creation, how use of AI is affecting brand reputation, and more. This week, episode 105 of the FiredUp! podcast is about the AI backlash hitting marketing!
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In this episode of the FiredUp! podcast, the Firebrand team shares how skepticism about AI’s authenticity, trustworthiness, and effectiveness is reshaping the marketing landscape and actionable steps you can take right now to maintain your brand’s reputation and the trust of your buyers while still utilizing AI responsibility in your business.
Morgan, Nicole, and Chris discuss:
- Why marketers and buyers alike are increasingly wary of AI-generated content.
- The data shows that AI-written blogs, emails, and ads have lower engagement, higher bounce rates, and weaker search rankings compared to human-created content.
- Why fact-checking your content is more important than ever.
- How marketers can leverage AI for efficiency without sacrificing the human connection that buyers are seeking.
Are you ready to navigate the AI backlash in your marketing strategy? Share this episode with your team, subscribe for more expert discussions, and join the conversation: How is your brand responding to the AI backlash?
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