Account Based Marketing (ABM) strategy has changed, and if you're relying on old tactics, you're missing out on key revenue. Are you struggling to get a real multi-channel lift and capture deep engagement signals from your target accounts? On this episode of FiredUp!, we dive into the latest ABM trends with DemandBase's Stephanie Quinn to discuss how AI is revolutionizing the practice, from leveraging intent data to creating a cohesive go-to-market strategy. Stop guessing which accounts to prioritize and learn how to use an AI-powered approach to drive genuine, measurable account engagement. This week, episode 108 of the FiredUp! podcast is about the latest trends in ABM!
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In this episode of the FiredUp! podcast, Stephanie Quinn shares how AI is revolutionizing ABM and actionable steps you can take right now to ensure your data is doing the most it can for your team.
Stephanie Quinn is Senior Director of Global Campaigns at DemandBase, an AI-powered, Agent-led account platform. Stephanie brings deep expertise in running global, cutting-edge ABM programs, making her the perfect guide for navigating the future of Account Based Marketing and aligning sales and marketing around the right accounts.
Stephanie, Morgan, and Nicole discuss:
- AI is the new engine for ABM: AI is moving beyond simple data analysis to become an integral part of the platform, defining the next generation of account management and helping marketers move from insights to activation instantly.
- Achieve a true Multi-Channel Lift: Effective ABM requires coordination across every channel—including display, paid social, and content—to ensure your target accounts receive a cohesive and persistent message, not just scattered touches.
- Intent Data is the Fuel: The key to modern ABM is consistent and clean intent data and engagement signals. This data ensures you focus time and resources on accounts that are actively researching and in a buying cycle.
- Start with a Pilot Project: Treat your initial ABM implementation as a pilot project to gather critical insights, demonstrate ROI, and secure the internal buy-in needed to scale your successful go-to-market strategy across the entire organization.
How well integrated is your ABM program? Stop treating it as a siloed experiment and start building it into your entire go-to-market strategy. Listen in, take notes, and share this episode with your sales team.
Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!
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Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth.
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