The world of PR is constantly changing, but nowhere is it evolving as fast as in the cybersecurity space. The stakes are higher, threats lurk around every corner, and well-planned PR strategies often need to take a back seat when crisis arises. Nick Lagalante, the founder and CEO of Fractional 360, joins the podcast today to uncover the intricate strategies behind successful cybersecurity public relations. Together, we cover best practces on how to use your labs team, tips for using your collected data, establishing your CEOs and executives as thought leaders, working with influencers, and so much more! This week, episode 90 of the FiredUp! podcast is about what’s new in cybersecurity PR!
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In this episode of the FiredUp! podcast, Nick Lagalante dives into the complexities of cybersecurity PR and actionable steps you can take right now to effectively tell your stories, leverage research, and build brand credibility in an unpredictable market.
Nick Lagalante, MPS, is the founder of Fractional 360, a B2B fractional marketing and communications consultancy for IT, cybersecurity, and enterprise technology companies. Nick has built award-winning multi-national brand marketing, PR and corporate communications programs and led global teams for some of the most influential vendors in the cybersecurity sector. He is a trusted advisor, marketing executive and seasoned corporate leader. He holds a Masters Degree in Public Relations from Georgetown University and serves on the board of directors at PRSA’s largest national chapter in Washington, DC.
Morgan and Nick discuss:
- Best practices in working with your research teams to generate authentic, credible, and newsworthy content.
- Strategic must-dos– and must-avoids when it comes to launching a cybersecurity product.
- Embracing and leveraging the growing market of influencer marketing to move the needle forward.
- Putting the brand first when it comes to thought leadership, allowing the executive to be the vessel that carries the message.
Whether you're a startup or an established cybersecurity company, the key to success lies in authentic storytelling, strategic communication, and a deep understanding of the rapidly changing tech landscape. Start reimagining your PR approach today and watch your brand's visibility and credibility soar.
Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!
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Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth.
X (Formerly Twitter)
LINKS MENTIONED:
The First 90 Days by Michael Watkins
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