This episode compares and contrasts geofencing and geoframing, two location-based marketing techniques. Geofencing uses GPS to target consumers within a defined area in real-time, while geoframing targets consumers who have previously been in a specific location. Both utilize location data for targeted advertising but differ significantly in their timing and application. The article explores the practical applications, technological underpinnings, and benefits of each strategy across various industries, particularly retail. It also addresses challenges like data privacy and accuracy concerns.
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