#26 Getting Uncomfortable, Storytelling and Building a Community with Cory Wharton-Malcolm

In today’s episode, I’m joined by Co-Founder and Owner of ‘Track Mafia’ and one of my favourite people Cory Wharton-Malcolm! Cory is a living example of ‘do the thing’ and his story of building what is yours, without the need for approval from others, is incredibly inspiring to me.

We discuss Cory’s journey to co-creating ‘Track Mafia’, and how he has developed such a strong community; and his personal philosophy on being surrounded by the right peer group. Cory also shared his background on learning to accept himself and act as an outspoken individual, something so many of us can relate too. 

Through the work Cory has done coaching at ‘Nike Run Club’ and ‘Track Mafia’, he has cultivated a safe, welcoming environment, that doesn’t sugar coat running, yet draws people to it because the philosophy extends way beyond, just running. 

To hear more on Cory’s incredible story and learn about the track running industry as a whole, tune in to Episode 26 of Fitness UnFiltered! 

Some Questions I Ask:

• How did you get into running? (2:39)
• What inspired you to create ‘Track Mafia’? (4:05)
• What did your training sessions look like before your business took off? (8:18)
• How did you make running track appealing to your audience? (12:08)
• Where do you see the track running industry heading in the future? (18:04)
• Could you talk about the importance of having honest peers around you? (36:53)
• What will change look like for you moving forward? (45:22)

In This Episode You Will Learn:

• An introduction on Cory Wharton-Malcolm (0:10)
• How the community aspect of ‘Track Mafia’ was developed (5:39)
• What sets Cory’s business apart from others in the fitness industry (9:15)
• Cory’s approach to coaching with honesty and realism & How he manages clients’ expectations of running (15:18)
• How Cory has learned to be his authentic self (21:06)
• Why it’s important to understand the reasons we’re pursuing something (26:03)
• What made Cory leave his nine-to-five job and start a track running business (29:23)
• Our experiences with ‘imposter syndrome’ & The need for external validation (33:27)
• How lockdown has helped me connect with others & The effect this year has had on everyone so far (43:17)
• Cory’s experience with racism and not feeling comfortable enough to speak up in the past (45:52)
• Why diversity within the fitness industry is so important (51:21)
• My take on how people will respond after Covid-19 has settled down (56:54)
• What we think life will look like in 2021 (1:00:47)

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