Join Joe Sayles Jr. and Steve Eriksen as they reveal summit and giveaway marketing secrets. Learn how to generate hundreds of leads while getting paid, plus the technology that reduces admin time by 90%.
In this encore interview initially from FYMF Summit #3, "Hidden Secrets of Lead Generation," host Joe Sayles Jr. interviews Steve Eriksen, a technology and marketing expert who helps midlife entrepreneurs build successful coaching businesses through summit and giveaway marketing strategies.Steve shares his remarkable journey from selling his first business for five figures (while others got six and seven figures) to discovering the power of summit marketing. He reveals how he generated 836 new email subscribers in just three weeks by hosting a live summit with 37 speakers, while spending only 10 hours on administration.Key discussion points include:• the differences between summits and giveaways,• technology solutions that automate 90% of the administrative work, • monetization strategies, • and why these methods are the only ways to build your list while getting paid. During this interview, Steve also announced his upcoming Summit Raptor training program and software solution, which is now one of the top summit software programs on the market.This is perfect for entrepreneurs, midlife entrepreneurs, coaches, consultants, and new digital marketers looking to optimize their marketing efforts and generate better results. Tune in to learn how to Flip Your Marketing Flops and start getting paid to build your email list.Key Takeaways1. Summits and giveaways are the only marketing strategies where you can build your email list AND get paid simultaneously2. Summit marketing enhances authority and influence while giveaways focus more on revenue generation3. Proper automation can reduce summit administration from 150+ hours to just 10 hours4. The ideal sequence: Summit → Webinars → Three-day event with high-ticket offers5. Even complete beginners with small lists can successfully run summits6. Contributors will pay $100-$300 to participate in giveaways, creating immediate revenue7. Technology integration is crucial for tracking speaker performance and commission paymentsQuotable Moments1. "Here's the really the number one key about a summit or a giveaway - it's the only way I know that you can build your list and get paid whilst you're doing it." - Steve Eriksen2. "The speakers brought in 836 new prospects into my mailing list. I didn't pay for any of that. The speakers did a promotion, the speakers brought him in." - Steve Eriksen3. "I failed to capitalize on it. I failed to set myself up for life and I went and said, okay, I have an MBA. What did I do wrong? And that's when I realized that the MBA taught me to be a good corporate employee. It didn't teach me to be a good entrepreneur." - Steve Eriksen4. "When you have an offer and you got your elevator pitch for it... you want them to say, wow, I want that. How can I sign up?" - Steve Eriksen5. "The pain of not talking was much higher than the pain of talking." - Steve EriksenTimeline ▶️ 00:00 Encore Replay Intro▶️ 00:18 Questions▶️ 00:57 Podcast Introduction▶️ 02:04 Encore Episode Introduction▶️ 02:23 Featured Speaker▶️ 05:47 Build List and Get Paid▶️ 07:17 Build Authority with a Summit▶️ 09:01 37 Speakers – 836 Prospects▶️ 12:10 Midlife Entrepreneurs▶️ 12:50 37 Speakers, 10 Hours Administration▶️ 14:16 Steve’s Summit Software ▶️ 19:15 Giveaways ▶️ 21:03 Giveaway Technology▶️ 22:03 Steve’s Big Failure▶️ 24:25 The Ideal Sequence▶️ 26:07 Even a Newbie Can Run a Summit▶️ 28:39 Encore Episode Close▶️ 28:55 Episode Outro▶️ 30:25 EndBlog Post: https://flipyourmarketingflops.com/category/episodes/