More Marketing Mistakes That Are Killing Your Conversions | FYMF Ep#23 Part 2

1. What if the marketing message you love most is actually repelling your ideal customers?2. Why did 3 out of 4 Facebook ad tests show that the "ugliest" image got the best results?3. Why do most entrepreneurs waste 2-4 years learning things the hard way, when they could get guidance from experts who've already made those mistakes? Discover the 3 essential business systems every entrepreneur needs to succeed, even on a tight budget, and other solutions to mistakes you might be making. Business strategist Nicki Chang-Powless reveals how to track profitability, optimize marketing messages, and build teams that scale your business without breaking the bank."In episode #23 of Flip Your Marketing Flops, Joe Sayles Jr. sits down with business strategist Nicki Chang-Powless for part 2 of their 2021 interview about common marketing mistakes enterpreneurs make while on a shoestring budget. Nicki discusses the three critical systems every entrepreneur needs to succeed, especially when working with limited budgets.🎯 Main Topics Covered:• The three pillars of business success: marketing messaging, strategy, and systems• Why most business owners don't know if they're profitable• The importance of tracking business metrics like monitoring blood sugar• How to test and adapt your marketing approach• Building the right team without breaking the bankThe conversation covers real-world examples, including clients who discovered their "favorite" marketing messages were actually repelling customers, and Facebook ad tests where the "ugliest" images performed best.Guest Bio: Nicki Chang-Powless is a business strategist who helps entrepreneurs build systematic approaches to growth. She specializes in providing practical systems for marketing, strategy, and profitability tracking.Timelines: 🕒▶️ 00:00 Encore Intro▶️ 00:18 Questions ▶️ 01:02 Podcast Introduction▶️ 02:09 Episode Introduction▶️ 03:07 Entrepreneurs Can’t Afford to Learn Things the Hard Way▶️ 03:32 Develop Strategies and Systems▶️ 04:06 Diabetic Comparison to Business▶️ 04:27 Mistake Not Tracking What They Are Doing▶️ 06:42 I Don’t Speak Italian ▶️ 07:34 Speak to As Many People As You Can▶️ 08:43 It’s Easier to Target What You Want to Accomplish▶️ 09:28 It’s about Getting Quality Not Quantity▶️ 10:00 Facebook Ads & Testing▶️ 10:58 You Never Know What Will Appeal to Your Audience▶️ 12:16 It’s Not About What’s In It For Me▶️ 12:56 It’s Better to Find Out Now▶️ 13:46 Interview Recap▶️ 15:02 One Key to Success is Having a Team▶️ 15:57 It’s Cheaper to Do It Myself?▶️ 17:31 It’s Important to Have a Basic Understanding▶️ 18:31 Sitting on a Beach and Bringing in Money▶️ 19:57 Episode Close▶️ 20:13 Episode Outro▶️ 21:44 End🔑 Key Takeaways• Track Your Business Like Your Health 📊 Most business owners only check profitability once a year through their accountant - this is like a diabetic only checking blood sugar annually. • Your Opinion Doesn't Matter in Marketing 🎯 Four different clients discovered their least favorite images performed best in Facebook ads. Test everything and let data decide. • Focus on Systems, Not Just Numbers ⚙️ It's not about hitting specific contact numbers - it's about quality processes that can be monitored and adjusted. • Build Your Team Strategically 👥 Large organizations have boards of directors for outside perspective. Small businesses need expert teams to avoid costly mistakes. • Test Before You Invest 🧪 One client discovered at a convention that her target market wouldn't pay for her planned service - better to learn early than waste years.Website Links:✅ LinkedIn: https://www.linkedin.com/in/joe-sayles-sem-seo/✅ Visit my blog website: https://FlipYourMarketingFlops.com✅ Spotify: https://creators.spotify.com/pod/show/flipyourmarketingflops✅ YouTube: https://www.youtube.com/@FlipYourMarketingFlops✅ Facebook: https://www.facebook.com/ENVYDigitalSolutions/