SEO Unlocked Part 2: How to Simplify Lead Generation in 2025 | Flip Your Marketing Flops Episode #11

🚀Discover the exact off-page SEO tactics that helped my client dominate local search results for 4+ years. Learn how to properly set up Google Business Profile, leverage Bing Places for Business, and build powerful citations to outrank local competitors.

Summary

In Episode 11 of Flip Your Marketing Flops, host Joe Sayles Jr. shares the second part of his SEO presentation, focusing on off-page and local SEO tactics. 🔥Joe revisits his compelling case study of his first client, a Taekwondo studio in Texas, which went from being invisible online to dominating local search results for over four years.

🎯The episode covers three critical off-page SEO mistakes businesses make and provides practical solutions: properly setting up Google Business Profile (formerly Google My Business), connecting with Bing Places for Business, and building consistent citations across the web. Joe demonstrates how these tactics helped his client appear in 28 of the top 30 search results and maintain this dominant position for years without additional SEO work.

Timelines: 🕒

▶️ 0:00 – SEO Unlocked [Part 2]

▶️ 0:05 - Encore Presentation

▶️ 0:25 - Opening Questions

▶️ 00:45 - Show Introduction

▶️ 01:03 - Episode Introduction

▶️ 04:07 – Updates to the Presentation

▶️ 06:16 – Off-Page & Local SEO

▶️ 07:21 – Review of Case Study

▶️ 11:04 – Facebook Page

▶️ 12:49 – Off-Page SEO Mistakes

▶️ 13:24 – Mistake #1 Not Connecting with Google Properties

▶️ 16:06 - Mistake #2 Ignoring Bing Properties

▶️ 17:15 - Mistake #3 Not creating Citations & Backlinks

▶️ 18:49 – The Difference between Backlinks and Citations ▶️ 21:46 – Episode Summary

▶️ 22:07- SEO Unlocked Part 2 Close

▶️ 23:03 - Episode Outro

▶️ 24:33 – End

🔑Key Takeaways

1. Properly setting up Google Business Profile is essential for appearing in the "3-pack" of local search results and Google Maps.

2. Connecting with Google properties (Google Business Profile, Google Search Console, Google Analytics) signals to Google that you're a legitimate business.

3. Don't ignore Bing Places for Business, which serves a significant portion of search traffic.

4. Citations (listings on directories like Yelp, Facebook, industry directories) authenticate your business to search engines.

5. Consistency in your name, address, and phone number across all citations is crucial for search engine recognition. 6. Effective off-page SEO can continue to deliver results for years after implementation.

7. The combination of on-page and off-page SEO tactics can help local businesses outrank competitors even with fewer reviews.

Quotes

"By using these Google properties... you're showing Google that you have an interest in doing things the right way and doing the things that Google wants to see your business doing correctly to say that yours is a serious business."

"The more citations, the more backlinks that go to your site, the better it is for your site."

Social Links:

• Spotify: https://creators.spotify.com/pod/show/flipyourmarketingflops

• Instagram: https://www.instagram.com/flipyourmarketingflops/

• YouTube: https://www.youtube.com/@FlipYourMarketingFlops

Resources:

• https://optimize5.com/what-is-the-difference-between-google-my-business-and-google-business-profile/#:~:text=Google%20My%20Business%20vs.,Maps%2C%20and%20other%20Google%20properties.

• https://meetanshi.com/blog/bing-statistics/

• https://backlinko.com/bing-users#bing-market-share-us

Website Links:

• Podcast: https://flipyourmarketingflops.com/category/episodes/

• Blog Posts: https://flipyourmarketingflops.com/category/blog-posts/

#googlebusinessprofile, #OffPageSEO, #localseo, #leadgenestrategies,

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