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October 2, 2025 23 mins

📊 Episode SummaryWelcome back to Part 2 of The Ultimate Lead Generation System for Business Coaches and Consultants. In this episode, we're getting tactical. If Part 1 gave you the framework, Part 2 shows you exactly how to implement it.

Joe covers:👉 Specific content marketing strategies that work (case studies, how-to guides, and industry trend analysis), 👉 The webinar formula that converts at 60%, and why promoting both live and evergreen versions can add another 5-25% to your conversions. Plus, he breaks down: 👉 The five biggest mistakes coaches make with lead generation and give you quick fixes for each one. Ready to stop hoping for referrals and start building a predictable pipeline? Let's get started with your 30-day action plan.🎯 Key Takeaways✅ Case studies sell transformations, not services. Show the messy middle, the objections, and the moments where progress stalled. That's where credibility lives.✅ How-to guides build trust faster than credentials. Walk prospects through the internal resistance they'll feel and warn them about common mistakes. You're demonstrating you've been in the trenches.Webinars that convert focus on value first, sales second. Teach something actionable, demonstrate how you think, and end with a relevant offer. Don't make it an hour-long commercial.✅ Promote both live and on-demand webinar versions from the start. You'll remove friction and meet prospects where they are. One hour of work can generate leads for months.✅ Quality beats quantity every time. Would you rather have 5,000 email subscribers who never respond, or 50 people who actually want what you're selling?💬 Quotable Moments💡 "Your prospects aren't buying your coaching, they're buying the transformation."🎯 "Specificity is magnetic. When you say 'I help burned-out executives reclaim their time without sacrificing results,' the right person thinks, 'That's exactly me.'"⚡ "One appearance on the right podcast can bring you more qualified leads than six months of social media posting."🔥 "Hope isn't a business plan. Most coaches are flying blind, spending money on ads and content with no idea what's actually working."📈 "You create it once, and it works for you while you sleep, while you're coaching clients, while you're living your life."Timelines: 🕒▶️ 00:00 Questions▶️ 00:40 Podcast Introduction▶️ 01:47 Episode Introduction▶️ 03:17 Segment 3: Specific Tactics That Work ▶️ 03:28 Content Marketing for Coaches▶️ 06:26 Video Marketing Strategy▶️ 007:42 LinkedIn Strategy for Professional Coaches▶️ 08:23 Webinar Marketing▶️ 11:58 Partnership and Collaboration▶️ 13:44 Segment 4: Common Mistakes and Quick Wins▶️ 13:55 Mistake #1: Trying to Appeal to Everyone▶️ 14:44 Mistake #2: Weak Lead Magnets▶️ 15:20 Mistake #3: Inconsistent Follow-Up▶️ 15:57 Mistake #4: Not Tracking Results▶️ 16:37 Mistake #5: Focusing Only on Quantity▶️ 17:15 Segment 5: Your Next Steps ▶️ 17:26 Week 1: Foundation▶️ 17:53 Week 2: Create Your Lead Magnet▶️ 18:15 Week 3: Content and Promotion▶️ 18:37 Week 4: Launch and Optimize▶️ 18:53 The Bottom Line▶️ 20:32 Episode Close▶️ 21:33 Episode Outro▶️ 23:04 End#digitalmarketing, #businesscoaches,#leadgeneration, #businessconsultants

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