What is Paid Advertising? Everything You Need to Know – Part 1 | Flip Your Marketing Flops Ep. #14

📊 BUSINESS OWNER ALERT: Are you still throwing money at random digital ads hoping something sticks?

The difference between WASTING your ad budget and GROWING your business often comes down to one thing: knowing WHICH type(s) of paid digital advertising matches your specific goals.In the latest Flip Your Marketing Flops episode, I break down what digital advertising is, how it differs from marketing, and why understanding the 8 distinct types of paid digital advertising is CRUCIAL for your bottom line.

Watch the full episode to discover which advertising platforms align with YOUR specific business goals.

Timelines: 🕒▶️ 0:00 - Opening▶️ 0:40 - Opening Theme▶️ 01:02 - Show Introduction▶️ 01:47 - Episode Introduction – What is Paid Advertising Part?▶️ 02:27 - Section 1: What is Digital Advertising?▶️ 04:45 - Section 2: What is the Difference Between Advertising and Marketing?▶️ 06:26 - Section 3: Main Types of Paid Digital Advertising▶️ 06:50 - Search Advertising (Search Engine Marketing, SEM)▶️ 08:20 - Display Advertising▶️ 09:19 - Paid Social Media Advertising▶️ 10:33 - Video Advertising▶️ 11:51 - Native Advertising▶️ 12:55 - Programmatic Advertising▶️ 14:02 – Online TV & Streaming (Connected TV/OTT) Advertising▶️ 15:32 – Podcast Advertising▶️ 16:56 – Section 4: Summary of Ad Types▶️ 17:58 – Conclusion▶️ 18:07 Episode Close▶️ 18:46 - Episode Outro▶️ 20:18 – EndKey Takeaways • 🎯 Digital advertising refers to businesses paying to show targeted ads to specific audiences online, with the goal of increasing visibility, driving website traffic, generating leads, or boosting sales. • Marketing is the comprehensive strategy that includes understanding customers and building brand value, while advertising is specifically about paying to place your message in front of people. • 🔍 Search advertising (SEM) appears when people actively search for solutions, making it highly effective for businesses offering products or services that solve specific problems. • Display advertising builds brand awareness through visual banner ads across websites and apps, reaching potential customers while they browse. • 📱 Social media advertising offers unprecedented targeting precision based on demographics, interests, and behaviors, with different platforms (Facebook, Instagram, LinkedIn) serving different audience types. • Video, native, programmatic, connected TV/OTT, and podcast advertising each serve different purposes and reach audiences at different stages of the customer journey. • 💰 The right advertising mix depends on your specific business goals, target audience preferences, and available budget. Quotes • "Marketing builds relationships over time, while advertising often tries to get quick sales. Marketing creates the foundation that makes your advertising work better." 🏗️ • "All advertising is marketing, but not all marketing is advertising. Your marketing strategy might include many free things like social media posts, email newsletters and blog articles, but you pay a fee for advertising campaigns." • "The power of paid digital advertising is that unlike traditional billboards or radio ads, you're not just casting a wide net and hoping for the best. Instead, you're actually showing your ads to a targeted group of people who are already interested in what you offer." 🎯 • "Native ads receive 53% more views than traditional display ads because they match the visual design and function of the media in which they appear." 📊 • "Podcast listeners have extremely high engagement rates with 80% able to recall at least one brand advertised in an episode they've listened to." 🎧Social Links: • Spotify: https://creators.spotify.com/pod/show/flipyourmarketingflops • YouTube: https://www.youtube.com/@FlipYourMarketingFlopsWebsite Links: • Podcast: https://flipyourmarketingflops.com/category/episodes/