In this episode, we will hear from Graham Capobianco, a fifth-generation flooring professional and the Sustainability Manager for North America at Novalis Innovative Flooring. Graham's role involves understanding how flooring products impact the environment, navigating LEED certifications, and assisting contractors in addressing client inquiries about sustainability.
We will delve into the topic of sustainability in the flooring industry and discuss common questions that contractors receive from clients, such as whether products are "green," how they may affect the home environment, and whether they contain VOCs (Volatile Organic Compounds) or phthalates. Graham will share his expertise and insights on how to effectively respond to these inquiries and educate clients about sustainable flooring options.
We will also discuss the process of obtaining LEED (Leadership in Energy and Environmental Design) certifications for flooring projects and how contractors can navigate the paperwork and requirements associated with these certifications. Graham will share his experiences and best practices for working with LEED certifications, including understanding the different categories and credits, selecting sustainable products, and documenting compliance.
Throughout the episode, we will draw on Graham's expertise in sustainability and flooring to provide practical advice and insights on how contractors can effectively address client inquiries about sustainability and navigate the process of obtaining LEED certifications. Listeners will gain valuable knowledge on how to confidently discuss sustainability with clients and make informed choices when it comes to selecting environmentally responsible flooring products.
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