Episode Transcript
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Sam Yates, Host, Florida (00:06):
Hello
everyone and welcome to another
informative episode of theFlorida Business Forum Podcast.
Let's open the Florida BusinessForum floodgates and let the
information begin to flow.
Here's your Florida BusinessForum information guru and
Anchorman Sam Yates. Hello,everyone, the information
floodgates are indeed open andinformation is flowing. Right
(00:28):
here on another episode of theFlorida Business Forum. Now the
Florida Business Forum isfilling a void that has been
created not just here inFlorida, but all over the
nation. But specific to Florida.
We're taking a look at businessnews, and not for profit news
(00:48):
that impacts our businesscommunities because no one else
is covering it like we are. Andwe're proud to be the number one
business news informationpodcast in the state of Florida.
And we do have business news foryou. Today. Our special guest is
Esta Crompton. She is thefounder and CEO of EJN Financial
(01:10):
and you're probably going wow,we're gonna get some financial
news today. You betcha. We are.
Welcome to the program, Esta.
Unknown (01:17):
Thank you, Sam. It's
nice to be here. I've been in
lending for over 30 years, Istarted as a real estate
investor. And then I got intolending. In 2020, when COVID
happened, I realized that I hadto expand in the industry due to
(01:39):
loss of jobs and you know,career changes and just what was
going on in the world. And I gotinto more acid based lending,
asset based lending wherethey're looking at someone's
experience, their cash flow,this is for real estate. And the
(02:01):
credit score doesn't have to bethat high. The good news is
they're not looking at taxreturns. Because due to COVID, a
lot of people struggle, youknow, with their income. I also
specialize in helping businessesexpand, or just help them get
(02:21):
more working capital, whateveris going to work for them. So
there's a wide range of thingsthat I cover. It depends upon
credit history, there's there'susually a program for everyone.
It just depends upon thescenario.
Sam Yates, Host, Florida B (02:38):
What
are you seeing more of right now
when it comes to people that aresaying, Can you help me what
what is the the biggest pushthat you see right now?
Esta Crompton, EJN Fin (02:49):
Granted?
Um, I have someone who doescredit repair, that does it
pretty quickly. I see that or Ican give them advice of how they
could get their credit off. Isee that, um, that's a big
struggle.
Sam Yates, Host, Florida (03:07):
Okay.
From a small businessstandpoint, will you serve all
of Florida fair to say that?
Esta Crompton, EJN Financi (03:15):
Yes,
I do serve all of Florida. Okay.
Sam Yates, Host, Florida Bu (03:18):
For
that small business person right
now, who's listening? What dothey need the funds board? Are
we seeing anything that'strending or just overall? Why
would a small business needfunding right now?
Esta Crompton, EJN Financial (03:33):
Or
expansion? More equipment? Maybe
they need more space? I'm hiringmore employees marketing. I'm
just a number of things.
Sam Yates, Host, Florida B (03:49):
Yep,
cash flow is one that I when I
talk to other business people.
They seem to be sounding theblues over cash flow times are
not bad, but the cash flow justdoesn't match. Perhaps sometimes
what they need is that always agood reason to make sure that
you have a lending relationshipwith someone. It
Esta Crompton, EJN Financial (04:13):
is
important and when you talk
about cash flow, one thing I dotoo, is invoice factoring, where
if someone's waiting on invoicesto get paid, I could help them
get funding for that. Whetherit's a contract or waiting on an
insurance company, you know, itjust could be so many different
things.
Sam Yates, Host, Florida Bu (04:34):
How
does that work? Um,
Esta Crompton, EJN Financial (04:37):
I
would get their invoices, and
I'm calculated and we could getup to 90% of their invoices. Oh,
wow.
Sam Yates, Host, Florida (04:47):
Well,
the thing about Florida as
anyone who has gone outside andtried to make it to an
appointment on time, at least inthe last few weeks seasonality
We have all of our wintervisitors here. And that's good
for those in the the restaurantand retail industry, hospitality
(05:09):
industry. Do businesses see ahuge need to match that ebb and
flow of seasonality in Floridafrom your experience? I
Esta Crompton, EJN Financia (05:19):
see
that yes, because they have to
get prepared. Um, you know,whether it's a restaurant, you
know, have more employees, theirstores, because people are
shopping from, you know, herefrom up north, the beaches. So,
you know, you definitely need tobe prepared for that.
Definitely.
Sam Yates, Host, Florida Busi (05:39):
A
lot are moving to Florida. Some
are right now, not justvisitors, they are becoming
residents? Are you seeing a lotof wealth moving into the area
and perhaps starting newbusinesses? And if so, could you
share some information on whatyou're seeing? I
Esta Crompton, EJN Financial (06:00):
do
see a lot of new growth in
Florida, you know, I'm in VeroBeach right now. And it's really
booming. I am from Tampa Bay of30 years, and a lot of people
are coming from up north,because they could get a lot
more here than they can fortheir money. You know, some
people who have had restaurantsbefore, are looking for that I'm
(06:24):
working with someone right nowlooking to get a car lot. A lot
of people, you know, do sellonline to, and, you know, for
them to be here in Florida, andto still have their online
business going that that's anopportunity and to have a
storefront, you know, so theycould operate from that. So I
see that the
Sam Yates, Host, Flori (06:47):
business
climate certainly has changed
post COVID. And you touched onthat a little bit. Is there
anything that really stands outfrom the business contacts that
you're making that people aresaying, Wow, I didn't expect
this to happen? Post COVID?
Esta Crompton, EJN Financ (07:05):
Yeah,
yeah. Because it was beyond
their control. And the bankswill look at, they just look at,
you know, two years tax returnsagency decline. They don't care
that, you know, well, COVIDhappening. And, you know, so
that's the good thing about meis a non asset based loan is
strictly on their cash flow ontheir business. So I help with
(07:30):
that.
Sam Yates, Host, Florida B (07:31):
What
information do you need earlier,
you said you did not neednecessarily the tax returns or
other things, what do you needto facilitate that type of load,
Esta Crompton, EJN Financial (07:43):
I
will send them an application
that they could fill out, I donot pull a credit report because
I don't want to have a hardinquiry. I asked them to send me
a report from their favoritecredit monitoring company,
whether it's Experian, um,whoever their favorite company
is, and I'll ask for bankstatements, six months bank
(08:05):
statements. And you know, ifthey're doing invoice factoring,
I'll ask for the history for thepast 90 days.
Sam Yates, Host, Florida (08:14):
switch
gears a little bit, as we have
chatted, prior to the programtoday, and even just a few
minutes ago, one of the areasthat I am connected with my
clients for public relations andmarketing is, of course, home
builders and commercialbuilders. construction right now
(08:36):
is picking back up as far asmomentum. For Buyers, who may be
interested in purchasing as wellas those who are doing the
actual construction. You haveloan opportunities there. Yes,
Esta Crompton, EJN Financia (08:51):
for
the builders, contractors,
investors, I could do, fix andflip, fix in whole new
construction, I'll go up to youknow, on a fix and flip, I'll go
up to 100% of the rehab 80% 85%of the sales price. As far as
(09:11):
new construction, I'll go up to70 to 75%, of what the house
will be worth afterconstruction. And for a builder.
The only qualifications theyneed is to show that they build
at least five houses in the pastthree years. And for an investor
(09:33):
we'd like to see that they'vedone at least three fix and
flips. I mean, if they don'thave it, they could always
partner with someone, you know,to add them on. There's
different scenarios, differentways to do things. But I see
that market. Very good right nowwith the fix and flips and new
(09:53):
construction when you go to abank, so let's save Going about
me is when you go to a bank,they they're only going to loan
so much. And then it has to goto the committee. And if the
committee doesn't like it,you're not going to get a loan
were with me is completelydifferent. Like I don't capsule
on it. Okay, well, you have tojust do this one wait a year to
(10:17):
do another one. If they want todo 234 At one time they can.
Sam Yates, Host, Florida (10:22):
That's
pretty awesome. Because I know
that a lot of people have theireyes on Florida right now. Are
you seeing any investmentgroups? You mentioned Vero
Beach, the Vero Beach TreasureCoast, Martin St. Lucie down
through the Palm Beaches into atleast the outskirts of the the
Broward County area seems to bea hot place to to, for our
(10:46):
residents and builders alikeright now. Are you seeing any
investment, larger investmentfirms coming in trying to buy up
residential properties or evencommercial properties in the
region in this region? They
Esta Crompton, EJN Financia (10:59):
are
and it's more in those areas
that he talked about, justbecause there's so much
opportunity, so much newconstruction. I know, here the
prices are, you know, a lot lessthan they are, you know, in the
Tampa Bay area. So people aretrying to grab up grab those
opportunities. I know in timeVero Beach, Port St. Lucie,
(11:22):
Broward, I mean, it's all goingto be worth a lot more money, it
you know, the prices are lowright now. So people lower than
the West Coast, Tampa Bay, sopeople are grabbing that up, you
know, so they could, it will beworth their investment.
Sam Yates, Host, Florida Bu (11:39):
You
know, as we're talking about all
of these different opportunitiesthat you are offering, the one
thing that jumps out, I haveasked you how people can get in
touch with you, how can peoplereach out to you?
Esta Crompton, EJN Financi (11:51):
They
could call me 727-481-4337.
That's my direct line, they cansend me an email Estella at EJ n
financial.com. And that's howthey can get a hold of me.
Sam Yates, Host, Florida B (12:10):
When
someone does reach out, how long
does it take you? I wouldimagine you respond immediately.
But how long does it take you togather the information and allow
let's say it's a buyer or aninvestor and to allow them to
move on something that if theyhave to wait, it may go away?
But what's your timeframe?
Esta Crompton, EJN Financial (12:30):
I
if they get me when I need I
will know in a day. And on afixed template I could close in
10 days, I close one in Sanibelthat was in the hurricane in 10
days. So as long as someone getsme what I need pretty quickly,
and I can close quickly, so Icould go as fast as they go.
Sam Yates, Host, Florida Bus (12:50):
Is
that one of the big differences
between brokers and banks, andyou touched upon the bank with
the committee and then this stepthis step? But because you're
acting independently, you get todo things a lot quicker? Yeah,
Esta Crompton, EJN Fina (13:03):
because
I'm acting as a broker, I could
go a lot quicker. I mean, I'veworked. I've been a lender, I've
been a broker, I'm in a lender.
And I just see right now being abroker, I have more
opportunities to help peoplebecause if God forbid, something
went wrong, I can just go to thenext one, where if you're at a
bank, or a lender, you know, ifsomething went wrong, you're
(13:24):
done. So that's a benefit forpeople to
Sam Yates, Host, Florida (13:29):
Well,
I don't want to get into what
you charge, because thatcertainly is going to vary. But
how cost effective is it ascompared to going to a bank or
an SBA? How does that compare?
Esta Crompton, EJN Financial (13:44):
It
is very cost effective, you
know, the race and what thepoint will be, depends upon, you
know, the, the experience thecredit score, but we're really
competitive. I try to not havepeople go SBA unless they really
had to, just because it takes along time. And, you know, time
(14:05):
is, you know, people don't wantto wait, if you have an offer,
or you really want something youwant to be able to do it within
a couple of weeks. And you can'tdo that with the SBA. But going
back to the points in the feesreally, really fair. You know, I
look at people as a long termbusiness, not just one deal. So
I'll do what I have to do tohelp them
Sam Yates, Host, Florida B (14:26):
it's
building that relationship. I
think that so many people missthese days, it's you become
impersonal, you become a duck.
I've seen the commercials thatsay well, you're a cuppa. And
when you're working withsomeone, they're not just a
number, they're a real person.
Esta Crompton, EJN Financi (14:43):
They
are I mean I've been down the
road of you know, the buying andselling the building and you
know, I and even with thebusiness I've sold on Amazon,
you know, I know what it's liketo have an online store. I know
what it's like to have astorefront and they know how
organisers to count on to funds,when someone tells you they can
(15:04):
get you a loan, you know, youcount on that you make, you
know, arrangements for whetherit's inventory, you know, you go
into contract. It's just reallyimportant to have that
relationship. And I don't stopat five if someone needed me, at
night or on the weekend onthere.
Sam Yates, Host, Florida (15:23):
That's
great to know. We've covered a
lot of material. And I know thatour business communities are
always looking for that extraedge. And EJ N, or EJ financial,
EJ N, did I get that? Right?
Yeah, yeah. EJ n, you know, isan alternative to some of the
roadblocks. I like to call themthat people run into. And one of
(15:47):
the questions that they're gonnasay, Well, are you always
successful? Do you always find away?
Esta Crompton, EJN Financial (15:57):
I
do, you know, I'll know right
away if I can't find a way andtell them what they need to do.
You know, you don't have controlover some things, you know, like
an appraisal or, you know, somethings are just out of your
control. But, you know, you canalways rework numbers and figure
out a way for instance, I'mclosing on one right now we're
(16:17):
at the appraisal came in 40,000less, and so we had him lower
his construction budget, youknow, from 180 to 140. You know,
there's different ways of doingthings so you could always, you
know, guide people and help themwhat to do. Alright,
Sam Yates, Host, Florida Bus (16:36):
so
I want to say thank you for
being on the program today isready thing that we have not
touched upon, that people shouldknow before we wrap our program
up
Esta Crompton, EJN Finan (16:45):
today.
Now, we covered everything.
Thank you.
Sam Yates, Host, Florida Bu (16:48):
All
right. Esta Crompton, EJN
Financial. My pleasure to haveyou on the program. And quick
question, could you come back atsome point in the future if we
have additional topics to cover?
Esta Crompton, EJN Financial (16:59):
I
would love to. Thank you.
Sam Yates, Host, Florida (17:02):
Thank
you very much. So if you need a
funding source, and you'relooking for a different funding
source, I think we found thesolution for you today. With
that, I want to say thank youagain esto ad for all of our
audience. Have a great dayeveryone. The Florida Business
Forum is dedicated to showcasingFlorida businesses and CEOs of
(17:26):
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