I’ve been having so many conversations lately with clients feeling stuck in their content rhythm. They’re showing up, doing the work, creating daily… and still not seeing the kind of growth or flow that feels sustainable. And it’s usually for one big reason:
They’re relying only on short form content.
Instagram, TikTok, quick hits on LinkedIn. It’s all powerful. But it’s not the foundation. Not for a business that’s built to last.
In this episode, I’m opening up the conversation around short form vs long form, and sharing what’s made the biggest difference in building a business that actually feels good to run.
Inside the episode:
- Why short form alone creates a content bottleneck
- What I’ve learned about long form content after nearly 5 years of podcasting
- The real reason your audience might not be converting
- And how to start building the kind of brand that people binge, trust and buy from, without constantly being “on”
This might shift the way you think about content and give you a clearer path to build something with a little more flow and a lot less pressure.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!