Instagram and LinkedIn Alone Won’t Grow Your Business… Here’s Why

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I’ve been having so many conversations lately with clients feeling stuck in their content rhythm. They’re showing up, doing the work, creating daily… and still not seeing the kind of growth or flow that feels sustainable. And it’s usually for one big reason:

They’re relying only on short form content.

Instagram, TikTok, quick hits on LinkedIn. It’s all powerful. But it’s not the foundation. Not for a business that’s built to last.

In this episode, I’m opening up the conversation around short form vs long form, and sharing what’s made the biggest difference in building a business that actually feels good to run.

Inside the episode:

• Why short form alone creates a content bottleneck
• What I’ve learned about long form content after nearly 5 years of podcasting
• The real reason your audience might not be converting
• And how to start building the kind of brand that people binge, trust and buy from, without constantly being “on”

This might shift the way you think about content and give you a clearer path to build something with a little more flow and a lot less pressure.

• Join The Coaching Group on May 6 here
• Connect with me on LinkedIn here