Selling at the end of the year has a unique kind of energy, doesn’t it? It’s fast-paced, playful, and filled with possibility—but only if you let it be.
In this episode, I’m diving into the flow of year-end sales, with a special focus on Black Friday. Love it or hate it, this season brings such a powerful wave of buyer energy, and I’ve found ways to tap into it that feel fun and aligned.
I share my personal journey with Black Friday—starting from my very first $10K day years ago (which felt like magic) to the strategies I now use to simplify, align, and enjoy selling during this time.
We’ll talk about embracing the energy of urgency, how to bundle or discount without it feeling icky, and why some sales seasons can feel heavier than others. Whether you’re leaning into holiday sales, preparing for the new year, or considering a launch in your own sweet timing, there’s something here for you.
Let this be a reminder: Selling doesn’t have to feel heavy or overwhelming. It gets to feel light, easeful, and fun. And when you’re in that energy, the right clients and opportunities flow in naturally.
I hope this episode inspires you to explore new ways to create ease and alignment in your business—no matter what season you’re in.
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
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