Episode Transcript
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Speaker 1 (00:00):
Welcome to another
episode of Follow the Brand.
I am your host, grant McGaugh,ceo of 5 Star BDM, a 5 Star
personal branding and businessdevelopment company.
I want to take you on a journeythat takes another deep dive
into the world of personalbranding and business
(00:21):
development using compellingpersonal story, business
conversations and tips.
Development using compellingpersonal story, business
conversations and tips toimprove your personal brand.
By listening to the Follow theBrand podcast series, you will
be able to differentiateyourself from the competition
and allow you to build trustwith prospective clients and
employers.
You never get a second chanceto make a first impression.
(00:45):
Make it one that will set youapart, build trust and reflect
who you are.
Developing your five-starpersonal brand is a great way to
demonstrate your skills andknowledge.
If you have any questions fromme or my guests, please email me
.
At grantmcgaw, spelledM-C-G-A-U-G-H at 5starbdm B for
(01:14):
brand, d for development, m formasterscom.
Now let's begin with our nextfive-star episode on Follow the
Brand.
Hello everyone, I am GrantMcGaugh, ceo of Five Star BDM,
where we help you to build afive-star brand that people will
(01:35):
follow, and today we are takingyou on a journey where, every
week, we dive into the stories,strategies and successes of
industry leaders who areredefining their spaces,
mastering their brand anddelivering real impact.
Today I have the pleasure ofspeaking with a true powerhouse,
(01:56):
a woman who has seamlesslyblended her expertise in
healthcare technology andfinance to create something
truly impressive.
Meet Kamala Morrison Strother,co-founder and CEO of Allied
Financial Strategies.
Kamala's story is nothing shortof inspiring.
(02:17):
From her roots in healthcare toher rise as a financial
strategist, kamala has made ither mission to empower
healthcare professionals andwomen leaders to achieve
financial freedom and buildlasting legacies.
She knows the challenges, thestress and the unique needs of
(02:39):
these underserved communitiesbecause she has walked the path
herself.
Serve communities because shehas walked the path herself.
What sets Kamla apart isn'tjust her deep expertise.
It's her passion for education,her commitment to personalized
strategies and her ability toconnect with her clients on a
(02:59):
deeply human level.
And with her newly brandedAllied Financial Strategies,
tamla is creating real change bydelivering tailored solutions
that make finance accessible,achievable and even empowering.
And in today's conversation, wewill dive into Tamla's journey
(03:19):
and how she built AlliedFinancial Strategies, and what
it means to lead with purpose,and the unique services she
offers to help her clientsbridge the gap between where
they are and where they want tobe, and we'll also talk about
the pivotal role Five Star BDMplayed in helping Kamala refine
(03:40):
her brand and position her tobring her vision to life.
So, whether you are ahealthcare professional, a woman
leader planning her financialfuture or just someone looking
for inspiration to take controlof your finances, this episode
is for you.
So get ready to be inspired,empowered and ready to take
(04:03):
action.
And let's welcome theincredible Kamala
Morrison-Strautler to the FollowBrand Podcast, where we are
building a five-star brand thatyou can follow.
Welcome everybody to the Followthe Brand Podcast.
This is your host, grantMcGaugh, and I get the
(04:24):
opportunity to talk to someonewho actually got my start in
podcasting.
Most people don't even realizethat I was with the and still am
with the National Associationof Health Services Executives in
Florida, and I got the brightidea when a couple of people say
, hey, you know what?
This is a good way to get infront of people.
(04:45):
If we would just interview someof the individuals within the
region, within the community,that would be maybe a good fit
for the organization I cameacross at the time.
Her name was Kamala Morrison.
I said Kamala was a greatperson.
She was in the telehealth.
It was a very hot topic at thattime still is and I said I'm
(05:08):
going to offer her anopportunity to be interviewed
for our newsletter.
So we did that.
It was great.
Then we did this wonderfulevent afterward, it just flowed.
Then she moved to Atlanta,georgia.
I said, hey, what you doing upthere?
She said I'm doing big things,I'm over at Georgia.
I said, hey, what you doing upthere?
She said I'm doing big things,I'm over at Emory.
I said you know what?
I just started this podcast.
(05:29):
I'd like you to be on mypodcast around personal branding
, what you're doing inhealthcare.
And she jumped on Great show.
So if you go back to season one, you're going to see Pamela
Morrison-Strother because shegot married.
That's why she went to Atlanta,georgia.
But she's doing some otherthings that I think is important
to all of us that follow thebrand, and that is she has been
(05:54):
a client of mine and she wantedto work with me on some things
that she had in mind.
So hey, grant, I think you'd bea great person to help me to
elevate my particular brand.
So I'd like to get youintroduced to Kamala and we're
going to have a greatconversation for all of us.
So, kamala, would you like tointroduce yourself?
Speaker 2 (06:14):
Absolutely, grant.
My name is Kamala Strother,kamala Morrison Strother as you
would see on some of my socialmedia pages and, like Grant
mentioned, we met a long timeago.
You know I consider myself ahealthcare professional, just a
nurse, with all of thesedifferent skills and ideas and
(06:36):
innovation and strategy and aninnovative field that was very
new to the market.
And Grant said you are not justa nurse, you are a executive,
you are an innovator.
And he really wanted to hear mystory of how I became an RN and
(07:01):
went from an RN at the bedsideclinical taking care of patients
, which I thought I would do myentire life, to becoming a
techie nurse helping my fellowcolleagues in using technology,
as it really just took over allthe paper that we had used for
so many years to telehealth, tonow having video visits with a
(07:27):
doctor, all before COVID.
And so I came here to Atlantaand started on a new journey and
a new path in qualityhealthcare at Northside not
Emory love Emory to death, butNorthside Hospital.
But in addition to that, Irealized the importance of
(07:50):
retirement planning, retirementstrategies, life insurance and
just looking at your financialfuture.
My journey actually startedwhen, 14 years ago, my life
changed, when I lost my firsthusband and taking going down
(08:11):
that path of one income I meantwo incomes to one income to
understanding really how lifeinsurance is needed and just all
of the um ways that it can helphelp anyone.
Um, you see a lot of GoFundMeaccounts.
(08:31):
Um, you see a lot of people whoare about to retire who are not
sure how to, how to do it, howto prepare Um, and not only that
, a lot of my fellow colleaguesnurses, physicians we didn't
take finance in school, so Istarted my financial journey to
make sure that I can understand,apply it to myself.
(08:53):
I started sharing with friendsand family and realized there's
a great need.
Speaker 1 (08:59):
There's a stupendous
need in that area.
Stupendous need in that area.
I have found that theconversation around just finance
in general not only in businessbut in personal to be a
challenge for a lot ofindividuals because we get so
caught up in the day-to-day and,unfortunately, sometimes it
takes an event, what I call theincidenting event, something
(09:22):
that changes your lifeUnfortunately.
Very sorry to hear about your.
You know your first husbandpasses away here.
You are now a single mother.
You've got two children.
You go from one income or twoincomes to one income.
You're facing it.
You got to not start goingthrough paperwork and all kinds
(09:43):
of things that you probablydidn't think you would ever have
to be doing.
You know from an estateplanning and other things that
most people are like man.
I am just totally, thoroughlyconfused.
Talk to us about why youstarted the company that you
have and the impact that you'relooking to have with healthcare
(10:03):
professionals, impact thatyou're looking to have with
healthcare professionals.
Speaker 2 (10:06):
And you know, I
started the company three years
ago.
I've been licensed for almost10 years and three years ago I
really wanted to take thecompany to another level because
I realized that again I havepeople asking me questions and I
realized, you know what, allthe research, all the studying,
(10:26):
all the books that I've beenreading, even the continuing
education that I had to do tomaintain my license but I just
have a thirst for knowledge.
But I'm being asked thesequestions and I realized I know
the answer.
Questions and I realized I knowthe answer and I'm becoming the
(10:49):
go-to person or the expert forjust finances in general, from
early careers to how do I createa budget, how do I manage all
of this debt, including studentloans, and save at the same time
?
Or, on the other end of thespectrum, I am retiring.
Do I have enough?
What can I do?
(11:09):
And so you know thatrealization grant really just
propelled me into a differentplace and I think this year it
really picked up tremendouslybecause now I have 16 licenses.
I work with people all acrossthe country who are in
(11:30):
government, in universities,teachers, just a number of
people who are being referred tome because they need assistance
and I said you know what?
But I work with nurses anddoctors.
I have this whole network thatI completely understand.
I know their language.
I can help them too.
Speaker 1 (11:52):
This is so important.
You know we align on threelevels that I really like.
When you approached me and said, karanta, I'm interested in
being a client of yours.
I see what you do underfive-star BDM brand development.
Perhaps you can help me.
Now we align on healthcare, wealign on technology and we align
(12:13):
on finance, and I went this isgoing to be fun.
So I said yeah, I would love towork with you.
Because number one you have acommon problem that I have heard
many professionals talk aboutover time.
That is, I have a career.
I've been a career nurse,nursing, professional technology
(12:36):
professional for a long time.
That's kind of how people knowme.
That's my known brand, becausebrand is what you are perceived
in the mind of others.
But yet I have a passion aroundfinance and helping people to
navigate those waters.
Again, as we talked aboutearlier, you never know when you
(12:57):
might have a financial crisis.
How do you get through that?
Or just your day-to-day how tomanage.
So finance is a big thing.
I want to be known as a financeprofessional.
How can I transition from thatcareer healthcare professional
to be someone you would see as abusiness professional in
finance?
So we want to work and we worktogether through the Brave
(13:23):
framework.
Talk to our audience about yourexperience and what you have
found to be something that wasimpactful for you.
Speaker 2 (13:35):
You know, I think you
hit it.
What is it?
The nail on the head?
I always tend to mess thosethings up.
Mess those things up.
But first, I think one of thethings that you helped me do is
to really look at how do I wantto be known to those who share
(13:58):
the same industry.
How can I help them tounderstand or see the expertise
on this end, when theycompletely know me as this
health care professional?
But, like you said, merging thetwo dynamics right, because we
are working to earn our incomeand we are taking care of
(14:22):
patients.
And it makes me think back andyou helped me with this with
when I was a nurse at thebedside and I became a manager,
but I still really needed tounderstand that job of the nurse
and to be able to step in anddo it at any point.
And so, understanding now, howcan I bring across what I'm
(14:49):
doing in the financial industryand how is it so relatable to
everyone, really in everyindustry?
Um, because we all need money,we all have to manage money.
And having you to help me lookat my brand, look at my, even my
(15:13):
colors, what really representsme?
And so you made me think, youmade me do a lot of
soul-searching and thinking andreally just take me to a
different level of how I want toreally represent myself.
Speaker 1 (15:34):
And you did a
wonderful job of that because we
had participation and youreally you had the passion to
get this done.
You said I need to be able toproject what this brand is all
about, because it's a premiumservice.
There's a lot of financialplanners out there, people that
(15:55):
do strategy.
They might have been doing thisfor a number of years.
What makes you different?
And as we got into thisconversation, we kept coming
back to the healthcare role.
I talk to these people every dayin healthcare that are going
across all kinds of differentchallenges, whether you're a
nurse, you're a clinician,you're a doctor, you're someone
(16:16):
that works with policy orregulations, or within the
technology or within thecommunity.
This is constantly coming upbecause we all need that
resource.
You're right, we need money,but we don't understand the
value of money, and I learned alot from you as you started to
take me through all thesedifferent potential plans,
because you tailor it to theindividual.
(16:36):
He's like, yeah, you ever heardof this, you ever heard of that
?
I'm like I've never heard ofthat stuff.
And he was like wow, this iswhy you have to have this
conversation.
We should know finances as wellas we know our own business or
our own career.
We need to understand thatfinancial layer.
I want you to help us right now.
(16:57):
Talk to us as if I'm a client,take us through some of the
preliminary questions that younormally ask and then some of
the answers you would give thatyou feel that the the individual
like myself would get a lot ofbenefit from yeah, yeah, I think
what sets me aside first of allis education.
Speaker 2 (17:21):
Um, my goal is to
educate.
My very first financial advisorgave me books to read and I am
paying that forward.
It is about education first.
So I go through the basics, andthe basics start with the three
rules of money and sounderstanding how money is taxed
(17:45):
, what tax advantage means andalso what is compound interest,
and so I really start with thethree basics and provide
education.
If I'm working with someone whois preparing for retirement, I
(18:05):
may ask them what are your goals, what is your number or what is
the year, when do you want toretire?
And so someone may have an idea.
You know, I want to retire at60.
Okay, you have 10 years, youhave 20 years.
So let's look at the thingsthat you have in place and let's
backtrack to what are thethings that you'll need once you
(18:29):
reach that age for retirement,and so that can be an in-depth
review.
It can be a combination ofevaluating debt to income and
goals in retirement.
So I know you told me to bespecific, not being very general
(18:50):
, but I think specifically I aska lot of questions like Grant,
when do you plan to retire?
When is your time, your idealtime frame for retirement, and
then from there?
I'm sorry, were you going toanswer?
Speaker 1 (19:10):
No, no, I don't want
to answer.
Go, go go.
Speaker 2 (19:17):
So, you know,
understanding that question
first would allow me just tocontinue and I can just think.
I think of all these questionsin my head.
That just comes by having anormal conversation, just as you
and I are today, because thekey is laying out a financial
roadmap, and you can't, youdon't know where you're going
(19:40):
unless you first can see whereyou want to be.
Right, it sounds so cliche, butI need my GPS to get me from
here to there a lot.
Even though it's been fiveyears in Atlanta, I still use my
GPS, and the same thing forretirement.
You have to set a GPS or afinancial roadmap to where you
(20:06):
want to go.
So my questions are veryspecific.
They're customized to each andevery person because everyone's
financial journey is different.
You know, my son just graduatedfrom college.
He's in his first job, he ismanaging his finances, but he's
still learning.
(20:26):
And a lot of these young adultswho are early careerists, they
still need guidance on thatfinancial roadmap, and it's such
a joy for me to be able towatch them grow, be able to
teach them what these financialconcepts are, what is
(20:46):
compounding interests thatAlbert Einstein came up with a
long time ago, the rule of 72,and how you can use a dollar in
two or three different ways.
And so being able to give tipslike that that I can see them
take and really start toimplement and make it work for
them, it's a joy.
(21:06):
It's the same joy I get when Isee one of my patients healthy
and have a healthy baby, becauseI was a labor and delivery
nurse and to be able to see thefamily together.
That same joy is what I getwhen I'm helping someone to
understand finances.
Speaker 1 (21:27):
Lovely.
That is a beautiful analogythat you just said, and we're
going to unpack just a littlebit of that because we're all on
different spectrums of ourjourney.
Some of us are toward the end,like I said, they're facing
retirement, they're starting tolook at work.
What does this whole 401k evenmean?
What do I do now, especiallywhen you get separated from the
(21:49):
job and then it's just you andyou, just you see all this
information, there's all thisgobbledygook and you're like and
then you know there's moneythere.
You don't know what to do next.
You've never really engaged thefinancial planner.
How many of us would say, hey,I worked there for 5, 10, 20
years now I've done.
I've never really thought aboutit.
(22:11):
You might have took one daythat you sat there and filled
out your benefits and you justkind of did some check marks on
stuff and you just allow reallythe company to kind of guide you
, but you never really had agreat conversation around it.
You don't know what a portfoliois all about and I am remiss in
(22:31):
that.
And I remember as a kid playinga game called Monopoly.
How many people play Monopoly?
A lot of people play.
Speaker 2 (22:39):
Monopoly right.
Speaker 1 (22:40):
I did, yeah.
So what's the after?
You know, you get your vehicleand they say, hey, you pass, go
and you collect $200.
That's like working right,right.
And if you don't, you know,work and pass go and you go to
jail.
Well, it takes money to get outof jail right, and you don't
always land in free parkingright, or go to community tests,
(23:02):
right.
And the object of the game is togain wealth.
You have to, you know, buyhouses and eventually buy hotels
is to gain wealth.
You have to, you know, buyhouses and eventually buy hotels
.
But here's the the.
The fact that I don't think werealize in our society is that
the object of the game is togather all the wealth and
bankrupt all the other players.
Think about that.
(23:24):
If you don't know how to managethe game, you don't know how to
play the game.
You're going to lose to someonewhose sole objective have to
have real estate.
You need insurance, you needstocks and bonds and you need
(23:58):
capital or cash.
If you don't have any four ofthose, you are already bankrupt
and you need to understand thegame we are playing.
Help us understand.
If I came to you and I said I'mretiring, I'm leaving, I got a
401k.
I don't even know what.
What is this stuff and what doI do next to try to manage my
(24:21):
resources for the next hopefully, 30, 40 years?
Speaker 2 (24:25):
Yeah, you know it's
so interesting what you said
because there are four concepts.
Well, let me talk about a fewof them.
Protection, you know havingprotection for your money.
What does that look like?
Growth when can you put yourmoney to grow?
(24:50):
And is it in a savings or achecking that gives you less
than 1%?
Um, taxes, how does taxesimpact your money?
And learning what are the taxadvantage advantages that you
can take it you can takeadvantage of is really important
(25:12):
and that's not talked about, um, often.
So to your question how can youput all of those to work when
you are taught to save in a 401kand save in a 403b and?
Um, especially if there's nopension available by you know,
(25:35):
by your company, um, whichnowadays there's not a lot of
pensions offered, uh, very fewactually, um, but having someone
that is not only knowledgeablebut that you can trust to give
you that information, and I havehad many clients who have
(25:58):
started 401ks, who haveparticipated in 403bs and left
their companies, like youmentioned, and started at a new
company and really left andoftentimes have forgotten.
I've had clients who said youknow what, I did that like 10 or
20 years ago and I have no ideawho I can call, what it's doing
(26:23):
and what should I do with it,and so being able to take them
down a path to understand whatis the first step to take, where
would be a good place, a safeplace to consider for options
for that money or that old 401kor 403b, um.
(26:48):
So that is definitely somethingthat I'm able to talk through
and develop and presentdifferent options.
Speaker 1 (26:59):
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Today, so important tounderstand.
There are options.
(27:44):
These are scenarios often thatwe get ourselves into and even
on the other side of thespectrum I hear from like you've
got a child now that's gettinginto the workforce.
You know real time, but do youreally know how to select your
benefits and you know theinformation that's in front of
(28:08):
you around a 401k or what's itdoing?
Do you really know and I talkedabout those four pillars of
wealth what's it like to buy ahouse and what's it for and how
do you use it as an asset?
What's that all thing?
Insurance You're talking aboutinsurance.
I get car insurance, healthinsurance.
What are you talking about?
Insurance, you know, as a formof wealth.
You know stocks.
(28:31):
What are you talking about?
Insurance, you know as a, as aform of wealth.
You know stocks and bonds man,I ain't got time for that.
I mean all those numbers everyday.
What is?
You know the stock exchange andand the nasdaq and all that.
What's that got to do with me?
Right?
And then cash is like you knowhow much do I save or just spend
what's been suspended?
Then you get into that, thatother world, especially I.
(28:51):
I.
What I don't like and I seethis so often, especially in our
college campuses that predatorylending.
They started giving you acredit card immediately, not
realizing the interest rates andthe.
You're putting yourself in adebt and you get all of a sudden
you get out and you're about tostart your career and you're
(29:13):
starting hundreds of thousandsof dollars already in debt.
And remember what I said,you're in a monopoly board, so
you're stuck and go.
You're trying to go and getyour $200 and you are already in
debt.
How do you afford just a littlehouse, not even talking about
boardwalk, we're definitelytalking about bolted right.
(29:34):
So talk to us about that.
Speaker 2 (29:37):
You know I mentioned
compounding interest.
Well, that compounding interestcan work both ways.
It can work against you on acredit card where you can have
that interest at 24%, 29% andthat will just compound that
amount that you have justcontinues to grow if you don't
(29:59):
pay it off.
And that interest, just it'slike you make a payment, but
it's not really touching itbecause now you have all this
interest on top of it, youreally want that interest in
your savings and in other waysto grow your money, versus
giving it away with credit carddebt.
So understanding how to balancethat, like you said, is really
(30:22):
important.
Warren Buffett said never losemoney and never forget rule
number one, which is never losemoney.
And so understanding first howto manage that money Um, and you
know we can be um the bestmoney managers and something can
(30:43):
happen that really justdisrupts Um.
So understanding optionsdisrupts them.
So understanding options havingsomeone who you trust
definitely makes a differenceand someone who can understand
(31:05):
and is looking out for your bestinterest I think a lot of
people that I've met, those arethree important things for them,
and sometimes it's the reasonwhy they never spoke to anyone
about money.
You know, some people are notcomfortable talking about money.
I had to learn from a very no,go ahead.
Speaker 1 (31:24):
I want you to really
double down on the fear and the
stress and the anxiety of havingmoney conversations and then
having it with a stranger orhaving it with somebody you try.
That's a big thing.
Speaker 2 (31:42):
It is, it really is.
You know, I think when we watchthe watch TV or maybe it's just
any types of social media weare taught to spend.
I'm watching a movie with myhusband and I see this juicy
(32:03):
burger, this pizza with all ofthis cheese, and I want to go
and order it and use Uber Eats,and.
But if you think about how itis really focused on spending
now we got, we have to eat Right, and so you.
That would maybe might not havebeen the greatest example, but
(32:26):
we are taught to spend, we'renot taught to save, and because
of that we spend.
I mean, even around this timeof year holiday season there are
so many commercials of sales,but is it really a sale or is it
to entice us to spend?
(32:47):
So, just as important as it isto spend on things that we need,
it's really important to alwayspay yourself first.
So when you get that firstpaycheck, it doesn't matter when
I talk to some of anyone I talkto it doesn't have to be early
careerists but pay yourselffirst, and that could be five,
10, 20, a hundred, a thousand.
(33:08):
Whatever works for you.
I always focus on payingyourself first.
The second thing is anemergency fund, because
emergencies happened, happenedand a lot of times our credit
cards become what we use when wehave an emergency.
But rule of thumb is to havethree to six months worth of
(33:34):
funds to the side.
I always say in a separateaccount that can be used for
emergencies.
This is getting real, as theysay.
Let's get real you want to talkabout it.
Speaker 1 (33:46):
Let's talk about it
because we have to talk about
money and we've got to get itout of the personal realm and
we've got to talk to people thatknow about money.
Sometimes in our families theyreally just don't.
They know a little, but theydon't know that much.
Just like in anything else inlife, there's someone who's a
(34:08):
professional, who does it, notjust a DIY, do-it-yourself type
of thing.
And if they have not the peoplethat you're confiding in about
money choices and about makingbig investments, about what
you're doing, you can makecritical errors.
And let me tell you somethingabout money, and I know about
this.
(34:30):
I'm toward that retirement agenow.
I've made mistakes along theway and those mistakes can take
years to correct, years tocorrect.
So if I had to talk to myyounger self, I would say oh,
don't do that.
Make sure you talk to so-and-so.
Or if you don't know,especially now in the
(34:52):
information age, there's noreason not to understand certain
things.
If you want information, youcan get it right, but when
you're working with someone likeKamala, she's going to take you
beyond just information, intowhat I call applied knowledge
and what that applied knowledgelooks like for you and your
(35:14):
personal situation.
Right, because generalinformation is great, just to
get a general knowledge aboutcertain things.
But how does that relate to youin your personal setting?
And I always go back to when wewere working together and
understanding like, man, I'vegot you know nurses, they're
starting to understand what I'mdoing with allied financial
(35:37):
strategies and they're coming tome Because they're coming to
you and at all the differentlevels where they're at from
situational times they're likelook, this is what I'm faced
with, right, it could be acrisis mode.
Or it's another thing like look, this is what I'm faced with,
right, it could be a crisis mode.
Or it's another thing like howdo I save money?
I got a new baby now.
How do I really save moneywithout then dipping into those
(35:59):
funds when something unforeseenhappens?
No one wants that to happen,but things do happen over time.
Talk to us how you're able toapply knowledge for people on an
individual basis.
Speaker 2 (36:12):
Yeah, I think, going
back to what I mentioned about
understanding debt to income,but really, the key is a book
that was written by one of mycolleagues and it's called the
eight financial breakthroughs,and those eight financial
(36:32):
breakthroughs focus oneverything from savings to
estate planning to protectionnot protection on your cell
phone or your car, butprotection on your life.
What does that mean?
What does it mean to buildwealth?
What does it mean to leave alegacy?
And all of these key areas areall part of the eight financial
(36:58):
breakthroughs that I createstrategies around this is so
important eight financialstrategies.
Speaker 1 (37:07):
So you have a process
, you have a framework, you have
an understanding and Iunderstand it's your attack team
.
So it's like you and yourhusband.
You're doing these things tohelp people.
And I go back to what I saideven earlier.
I think when you go to schoolnow you talked about something,
(37:27):
about advertisements and thingslike that they teach you to
spend because they want you toentice you to get your money In
school.
Are we really teaching our kidsabout the system that they're
about to engage with?
Are we just teaching them toget the technical skills to
become a doctor or a lawyer oran engineer or whatever it may
(37:48):
be?
Are we just teaching them toget the technical skills to
become a doctor or a lawyer oran engineer or whatever it may
be?
Are we teaching them literallyabout the game of life?
Here's when you start.
When you leave my house at 18,you should know you're about to
step onto a game floor, right,right, you might be walking or
(38:09):
you might get one of thoselittle steel cars, I don't know,
but you're at stage one, you'reat go and you got to roll the
dice, right, and when you rollthe dice, you want those dice to
be.
You know what?
I got education, so I have abetter opportunity for myself.
I have a skill set.
Ooh, that's going to get mefurther along, right, because,
(38:30):
as you see, as you go acrossthat monopoly board, there are
financial, like you said, debtto income ratio, debts that
you're going to accumulate, andthere's going to be income that
you ended up going to accumulatealong the way, and eventually
you will step into a situationyou're going to have to pay.
(38:50):
You will be in situations thatyou don't want to be in, or you
get in a situation like ooh, youknow what?
I just got all this money.
How do I invest?
Do I buy this?
I buy that.
Talk to us more about that.
Speaker 2 (39:06):
The financial test.
You know there is a financialtest that we have to, that I
have to help my clients toundergo, and that's really um.
It includes so many differentcomponents.
I've mentioned some of themearlier today when I talked
(39:26):
about the protection taxadvantage.
Safety is a huge one and, inaddition to the growth um, but
you're right, you can inheritmoney.
You can have a large sum ofmoney that you're not sure what
to do with it and um, justknowing your options is so
(39:51):
important.
There was something else that Iwanted to share with you about
that topic in your question, andI'm trying to blank on that now
, but I think the key is makingsure that you ask the questions,
that you're not afraid toreally ask the questions and
(40:17):
really evaluate where you areand what's available.
When I talk about some of thefinancial concepts like
participation rates, I had neverheard or understood what it
meant.
It meant to have a fund orindex um or different solutions
(40:39):
with the participation rate andrealize that that matters, um, I
think, grant, something elsethat you triggered, for me too,
is a lot of people don't want tohave the conversation about
estate planning.
I think I'm changing the topicjust slightly, but just going
(41:01):
back to what you mentioned abouthaving that conversation, that
may not be comfortable.
Estate planning what does thatlook like?
Creating a will and a trustthat, even though I'm not an
estate attorney and I don't dothat I have really great
relationships and partnerships,very strategic partnerships to
(41:23):
make sure that I can offer anarray of solutions for my
clients.
And that is just as importantas having life insurance,
because death is something thatwe all can't run from and it's
something that will happen.
Being prepared for itdefinitely helps to make it a
(41:48):
little lighter when you're notin as an emotional stage that
you will be in when it happens.
Um, so being able to create awill, to create a trust, to
leave a legacy, um, and use lifeinsurance in many different
ways is, I think, something thatI learned a lot about and
(42:12):
something from my experience Ithink I can share and help
others with.
Speaker 1 (42:17):
You just touched on a
big one for me, when it talks
about just estate planning, justunderstanding, again you're on
a Monopoly board and you think,all right, I have passed away.
And again you're on a monopolyboard and you think, all right,
I have passed away, but guesswhat you have left?
You might, your body, might,have left the board, but not
your money and your assets andthe things that you represented.
(42:37):
And then whoever's your next ofkin and other people that were
close to you in your life, theyhave to deal with those things.
So what was the legal conditionof real estate, or the legal
condition of stocks and bonds,or what provisions did you make
that certain things would begiven to certain individuals?
(42:59):
Or maybe you did those things,but that was 20 years ago and
your situation has changed sincethen and I've seen this so many
times and it's hurtful becauseyou're already, as you said, in
a vulnerable state.
You're going through the funeraland that's that's the first
test, right, going through,because you have to pay for the
funeral, it costs money to passaway, so so you have to think
(43:24):
through those things and if youhaven't done what it takes, it's
like, hey, just in caseanything happens to me.
There is something that's justbasic life insurance, but what
happens even after that?
And then if you have children,have you done the certain things
that you want?
I want my kids to have a leg upin this game because I
guarantee you everybody, we'reon this game board.
(43:45):
No one can escape.
You're in this monopoly boardand all these things are so
important.
I I hear people like oh, wegotta go to probate.
Oh, my god, probate.
What does that mean?
That means this is involved inthe liquidation of assets and
things that.
Can you talk just a little bitabout what happens if you're
(44:07):
just not prepared?
Speaker 2 (44:09):
Yeah, you know and I
can again.
I'm not an estate attorney, butmy experiences have helped me
to learn the importance ofestate planning.
I unfortunately lost my momearlier this year, but I think
the really good thing thathelped is that we did have a
(44:30):
trust set up from my mom and dad.
Um, my dad is he's doing goodas well as he can and um, but my
mom was instrument instrumentalin um helping me to appreciate
entrepreneurship from a very,very early age and the
importance of making money umand then taking it the next step
(44:55):
of how to manage that money.
But going back to the estateplanning, um, when you have a
trust in place and speaking fromexperience, we did not have to
go to court or probate to have awill read.
We did not have to pay probatecosts nor be on the schedule of
(45:20):
the court system.
Sometimes it's necessary.
However, planning does help.
Planning does help and you'reright, grant, when you said you
(45:52):
do have to pay for the funeraland learning, all the things
that come into play that youhave to pay for when you lose a
loved one, from burial to casket, to so many difficult decisions
that they haven't been talkedabout or planned out, um, I can
say that, from losing my mom, wehave started planning out
everything for my dad and he'svery open to it, um, but it just
really it's such a difficulttime, um, but any way that you
can take steps that alleviatesome pain, um throughout the
(46:17):
process is helpful, and I thinkthe importance of life insurance
is something that everyoneneeds to consider, because when
you are employed and you havelife insurance with your
employer, once you leave thatcompany, you, that life
insurance, doesn't go with you,and so, unless you have
established a permanent lifeinsurance for yourself, which
(46:42):
can be done at any ages, I haveclients where I am setting up
all of their children from anearly age with life insurance
permanent life insurance thatthey'll have the rest of their
life and then reallyunderstanding how to make life
insurance work for you, becauselife insurance is not just a
death benefit.
It includes living benefits, itincludes coverage for chronic
(47:04):
conditions, critical conditionsand even if you're diagnosed
with a terminal condition, andthere's other ways that life
insurance can be used.
So, again, this information isnot always available, but it's
something that we all shouldreally look into and I would
(47:25):
love to help anyone that isinterested to help them be more
educated 100% on that and youtouched on something I was going
to ask you.
Speaker 1 (47:35):
I think you just
answered that question.
Some of us have aging parentsand you're just not sure what
that care is going to look like.
Maybe they can no longer be inthe home that they're in going
to look like.
Maybe they can no longer be inthe home that they're in.
They have to go to an AIDSfacility, a nursing facility or
something to that effect, andthis could be over time and all
(47:59):
of these things have financialfactors included in that and
we're living longer these days,but that doesn't always mean
that we live healthier.
So it goes back over to yourhealthcare role and everything
that you know about healthcareand technology.
But you have to understand thefinance and you're checking all
those boxes through the lifecycle of an individual and those
(48:23):
are those gotchas that happenand maybe you've gone through
life and you've never had anymajor upset, but I guarantee at
some point in time it's going tohappen.
But are you prepared for thesethings?
I have 18 parents.
Thank God they've been very,very healthy.
But I know that we have sat downand talked about these things.
Hey, what happens if mom falls,you know, and what does that
(48:47):
look like?
And are those the kind ofthings you hate to hear, those
things you hear about all thetime?
A lot of healthcare showspeople that go bankrupt through
you know um health care issuesand things like that, because
and then then, or theirfinancial assets have been
drained and it goes back to whatyou're talking about protection
.
There's a whole lot of reasonswhy you need someone like
(49:09):
Camelot and Allied FinancialStrategies in your corner,
because you don't know whatyou're going to go through, but
you need to understand the valueof that and why this is
important.
Before we let you go, I wantyou to talk about your business
and the big why and the kind ofclients that you're looking to
cater to.
Speaker 2 (49:32):
Yeah, grant, you
really hit home there when you
talked about aging parents,because people are living longer
90s, 100, and there are somepeople that are able to take
care of themselves independently, but there's a lot of us that
may need long-term care,long-term care coverage.
(49:53):
So, from a health perspective,understanding we're living
longer, understanding somedifferent conditions, chronic
conditions that can reallyimpact us as we age, learning
and understanding about theavailability of long-term care
coverage.
Speaker 1 (50:12):
What does that look
like?
Speaker 2 (50:13):
There's a great need
for that too, so I'm glad you
mentioned that.
So, ally Financial Strategists,you know my husband and I came
up with this company with thisname because we really
understand the benefit of havingpartnerships, understand the
benefit of having partnershipsaligning with others.
I have to be strategic, and I'mfinding that, as I get older,
(50:43):
that is an area that I reallyenjoy, I think, as a nurse,
taking care of patients, youknow I can fix it, I can fix the
problem, and it's the samething in this role as a
financial professional, as aneducator, I want to help to fix
the problem, I want to find asolution, and so, having that
mindset, I have to be strategic.
I have to look for innovativeways, just like I did with
(51:06):
telehealth.
How can we really increase thataccess to care by having a
virtual visit in two differentlocations?
That required a lot ofinnovation when I was starting
the program, and so startingthis business allows me to
incorporate a lot of thosedifferent skills.
(51:29):
That really just makes me be abetter support and educator for
people that I meet.
Speaker 1 (51:39):
This is great.
This is great, and I lied.
I do have one more question,and it's more.
I want you to help the peopleunderstand the process and what
you gain by working with me 5Star BDM on your brand blueprint
strategy.
You got your brand assessment.
You received your skills gapanalysis.
(51:59):
You got your brand blueprintdocument right your brand
blueprint strategy.
Just talk to the audience whatyou feel that you gained out of
this entire experience.
Speaker 2 (52:12):
Yeah, I think it
helps me to really identify the
direction for my brand, becauseI have so many different skills
that I'm incorporating and,really, how do I highlight those
skills so that it's appealingfor, um, those who can clearly
(52:34):
identify me as a healthcareprofessional, or those who see
me as that techie person, thattechie nurse, or, um, those who
see me as a strategist and aninnovative person?
Um, I put all that together andthat's what you helped me to to
do and see grant, and I thinkthat it it's given me a lot of
(52:58):
work to do, and I still have alot of work to do, so I really
appreciate that you have, youknow, put together this podcast
for the two of us to talk moreabout it and to share it with
your network, um, because I'm awork in progress, um, but you
have also just highlighted waysthat I can showcase my brand, um
(53:21):
and myself on social media andother avenues that I'm really
not using that much today.
It's been really referrals andword of mouth, but there's a lot
more that I can do, so you havehelped me with that.
Speaker 1 (53:37):
Well, thank you.
You've helped me as well and Iwant you to help our audience.
I'm sure there are people outthere right now Like how do I
get in touch with Kamala?
Where's your website?
Speaker 2 (53:49):
website email hook us
up well, allied financial
strategist is the name of thecompany and um my linkedin
business.
My business linkedin page is umwill be up shortly, um,
probably within the next coupleof days, and so will the website
, so look out for ally financialstrategist.
(54:11):
You can also find me onlinkedin at kamala morrison
strother, um and grant.
I'm sure there's other waysthat you'll be able to to
showcase uh and market showcasemy name and information for for
anyone who's interested inconnecting with me.
Speaker 1 (54:32):
No doubt, no doubt.
We're going to get you outthere.
We're going to promote.
I can't wait.
We're promoting you right now.
People are going to be lovingthis show.
I know I love this show and Iwant your entire audience to
tune in to all the episodes ofFollow Brand.
You can do so at 5-star BDM,that's B for Brand, d for
Development and for masterscom.
I want to thank you again forbeing on the show and much love
(54:56):
for you in 2025.
Thank you so much.
Thank you, grant.
Thanks for joining us on theFollow Brand Podcast.
Big thanks to Full EffectProductions for their incredible
support on each and everyepisode.
Now the journey continues onour YouTube channel,
fallenbrandtvseries.
Dive into exclusive interviews,extended content and bonus
(55:20):
insights that will fuel yoursuccess.
Subscribe now and be a part ofour growing community sharing
and learning together.
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Stay connected, stay inspired.
Till next time, we willcontinue building a five-star
brand that you can follow.