December 29, 2024 • 55 mins
Uncover the secrets to setting your personal brand ablaze as we wrap up 2024 with powerful reflections and prepare for an impactful 2025. As the CEO of Five Star BDM, I open up about my transformative roles at SETI Case and Cohen High School Capital, sharing how we're igniting economic growth in the Caribbean and Latin America. Joined by industry leaders like Latasha Barnes, Dr. Eric Kelly III, and Dr. Tiffany Trostle-Sandoval, we explore the essence of aligning vision with action, and the vital role strategic partnerships play in providing entrepreneurs with crucial access to capital. Dive into stories of purpose-driven leadership that inspire meaningful change and elevate your personal and professional brand.
Embark on a journey through the transformative power of AI across industries, from revolutionizing healthcare to empowering personal banking. Discover how AI is not just a tool, but a partner in innovation, as we guide businesses through AI transitions at Five Star BDM, ensuring they stay competitive and trustworthy. Celebrate the successes of Brave Brand Blueprint alumni like Kamala Strother Morrison and Joy McMillan, as they redefine personal branding and innovate in their fields. With thought-provoking insights from experts like Dr. Akash Parvati and Patrick Hill, we invite you to explore how technology is reshaping our world and how you can harness these innovations to lead change into the new year.
Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Welcome to another episode of Follow the Brand.
I am your host, grant McGaughan,ceo of 5 Star BDM, a 5 Star
personal branding and businessdevelopment company.
I want to take you on a journeythat takes another deep dive
into the world of personalbranding and business
(00:21):
development using compellingpersonal story, business
conversations and tips.
Development using compellingpersonal story, business
conversations and tips toimprove your personal brand.
By listening to the Follow theBrand podcast series, you will
be able to differentiateyourself from the competition
and allow you to build trustwith prospective clients and
employers.
(00:41):
You never get a second chanceto make a first impression.
Make it one that will set youapart, build trust and reflect
who you are.
Developing your five-starpersonal brand is a great way to
demonstrate your skills andknowledge.
If you have any questions fromme or my guests, please email me
(01:03):
.
At grantmcgaw, spelledM-C-G-A-U-G-H at 5starbdm B for
brand, d for development, m formasterscom.
Now let's begin with our nextfive-star episode on Follow the
Brand.
Welcome everyone to the FollowBrand Podcast.
(01:28):
I am your host, grant McGaugh,ceo of Five Star BDM, and today
we are closing out 2024 with apowerful reflection and a bold
look ahead into 2025.
This isn't just an episode.
It is an opportunity to alignyour vision with action and
(01:49):
prepare to elevate your personaland professional brand for the
future.
This year has been nothingshort of transformational and,
personally, I have had theprivilege of stepping into new
roles that deepen my passion forstrategic growth and innovation
and, as the newly appointedadvisory board member of SETI
(02:13):
Case and senior managingdirector for Cohen High School
Capital, I've led efforts tostructure investments poised to
reshape economies in theCaribbean and Latin America.
Through our Case CapitalMarkets Formation Program, we
are laying the groundwork for afinancial ecosystem that will
(02:35):
unlock unprecedentedopportunities for businesses,
communities and investors alike,and investors alike.
At Five Star BDM, our missionhas always been to empower
leaders, especially inhealthcare, technology and
(02:57):
finance, to amplify their brandsand create lasting impact.
This episode is no different.
Today, we will reflect on thelessons learned in 2024, from
the growth of personal brandingto the transformative power of
collaboration and, mostimportantly, we will set the
stage for 2025, a year wherewe're not only embrace change
(03:18):
but lead it.
And whether you are a CEOexploring new markets and
entrepreneurs seeking innovativepartnerships, or leader
navigating industry shifts, thisepisode is for you.
We're diving deep into thestrategies, insights and trends
that will shape your success inthe year ahead, and I encourage
(03:39):
you to listen closely, takenotes and envision how these
ideas can elevate your ownjourney.
So settle in and join me forthis exciting conversation.
Let's reflect, reimagine andresolve to make 2025 your ground
breakthrough year.
Welcome to the Follow Brand.
(04:00):
Welcome everyone to the FollowBrand Podcast.
I am your host, grant McGaugh,ceo of Five Star BDM, and today
we're closing out 2024 with apowerful reflection on a bold
look ahead in 2025.
Now, this isn't just an episode.
It's an opportunity to alignyour vision with action and
(04:24):
prepare to elevate your personaland professional brand for the
future.
This year has been nothing shortof an extraordinary journey.
Personally, I've had theprivilege of stepping into new
roles that deepen my passion forstrategic growth and innovation
(04:44):
, and, as the newly appointedadvisory board member of CETI,
case and senior managingdirector for Cornhusker Capital,
I've led efforts to structureinvestments poised to reshape
economies in the Caribbean andLatin America.
Through our Case CapitalMarkets Formation Program, we're
(05:07):
laying the groundwork for afinancial ecosystem that will
unlock unprecedentedopportunities for businesses,
communities and investors alikeacross the Caribbean.
At Five Star BDM, our missionhas always been to empower
leaders, especially inhealthcare, technology and
(05:28):
finance, to amplify their brandsand to create lasting impact.
Now, this episode is nodifferent, and today we will
reflect on the lessons learnedin 2024, from the growth of
personal branding to the powerof collaboration and, most
importantly, we will set thestage for 2025, a year where we
(05:52):
will not only embrace change butlead it.
And whether you're a CEOexploring new markets, an
entrepreneur seeking innovativepartnerships or a leader
navigating industry shifts, thisepisode is for you.
We're diving deep into thestrategies, insights and trends
(06:12):
that will shape your success inthe year ahead, and I encourage
you to listen closely, takenotes and envision how these
ideas can elevate your ownjourney.
So settle in and join me forthis exciting conversation, and
let's reflect, reimagine andresolve to make 2025 your
(06:35):
breakthrough year.
Welcome to the Follow RandPodcast.
Our commitment to thatCordasher Capital, is to
leverage our extensiveexperience and network to
support the development of thisfinancial ecosystem, and we aim
to facilitate seamless access toboth debt and equity financing,
(06:56):
empowering businesses to scaleand enhance shareholder value.
This initiative is not merelyabout financial transactions.
It represents a strategicintegration of capital markets,
technology and transportation toopen new market opportunities
for local businesses in theCaribbean.
It fosters trade relations andeconomic integration,
(07:20):
positioning the US VirginIslands as a pivotal hub in the
global financial arena.
We are excited about the futureand the role that CASE Capital
Markets funding will play indriving sustainable economic
development.
Together, we are building aresilient and dynamic financial
infrastructure that will serveas a catalyst for innovation and
(07:43):
prosperity across the regionand as we reflect on 2024,.
One of the standoutaccomplishments at Five Star BDM
has been our ability to empowerentrepreneurs and small
business owners with strategicaccess to capital.
Now, many of you in ouraudience are leaders of growing
(08:05):
businesses navigating thecomplexities of funding,
branding and expansion.
This year, we strengthened ourcommitment to providing tailored
solutions that bridge thosegaps, enabling you to realize
your business potential.
Through our collaboration withCornhusker Capital, we've
(08:26):
introduced opportunities forbusiness owners to access
financial tools that drivegrowth, whether through capital
raise, m&a strategies orstructured exit plans.
The mission has been clearCreate a pathway to success that
combines financial expertisewith innovative solutions, and
(08:48):
one of the key milestones forour strategic partner, core
District Capital this year wasits inclusion in actuals due to
2024 Lower Middle MarketInvestment Banking League tables
, ranking among the top 25investment banks out of 404
firms.
This achievement reflects thefirm's exceptional performance
(09:12):
in sectors like IT, healthcaretechnology and industrial
businesses.
With a $50 million investmentportfolio in 2024 and deals set
to close in 2025, cornhuskerCapital has consistently
delivered value throughinitiatives such as tailored
capital raises for IT serviceproviders and innovative M&A
(09:35):
transactions in healthcaretechnology.
Now their proven framework hasbeen pivotal in ensuring every
deal aligns with client goalswhile mitigating risk and
maximizing return.
Let me share a quick example ofthe kind of impact we are making
.
This year, corners for Capitalfacilitated a capital raise for
(09:58):
an IT managed service provider,enabling the company to expand
its market presence provider,enabling the company to expand
its market presence.
The result a 30% increase inenterprise value and a clear
path toward future scalability.
Another highlight was ahealthcare technology merger
(10:21):
that streamlined operations andenhanced competitiveness in a
crowded market.
Now, confidentiality limitswhat I can disclose.
These successes underscore howwe're helping businesses thrive
at the intersection oftechnology and finance, and many
of you might not be fully awareof the financial solutions
available through Corners forCapital and Five Star BDM.
(10:44):
And those aren't just for largecorporations.
They're for growth-orientedsmall business owners and
entrepreneurs looking to scale,attract investors or transition
ownership.
So, whether you need capitalfor expansion, strategic advice
on mergers and acquisitions, orguidance for estate and
(11:06):
retirement planning.
We offer a comprehensive suiteof services designed to meet
your unique needs, and those keyservices include debt and
equity financing, helpingbusinesses raise the capital
they need to expand withoutcompromising operational control
.
M&a advisory, facilitatingmergers and acquisitions that
(11:32):
drive innovation and operationalefficiency.
Estate and retirement planningthrough the Five Star BDM
Partner Network, ensuring yourpersonal and business finances
align for long-term stabilityand peace of mind.
Now these opportunities aren'tjust financial.
They are a change maker andthey position you to be a leader
(11:56):
in your industry while securingyour financial future your
financial future Now.
One of the biggest challengesthat we faced this year was a
widespread lack of awarenessaround small business owners
about their financial options,and too often, businesses
(12:18):
hesitate to explore capitalopportunities because they feel
these tools are out of reach oroverly complex.
This challenge inspired us todouble down on education through
webinars, personalizedconsultations and simplified
(12:39):
financial frameworks.
We've started to close thisimportant gap.
Now, the lesson here is simpleEmpowerment comes from knowledge
, and when businesses understandtheir options, they can make
informed decisions that lead tosustainable growth to
(13:03):
sustainable growth, and at FiveStar BDM, we believe that the
future of business growth liesin a partnership that combines
expertise, innovation andintegrity, and, with Cornhusker
Capital as a cornerstone of ourstrategy, we are building a
(13:24):
resilient ecosystem forentrepreneurs and small business
owners to access the resourcesthey need to scale and for 2025,
we are excited to continue thisjourney, expanding our reach
and creating new opportunitiesfor our clients.
So, whether it's through thecase, capital markets and
initiative, or innovativesolutions and personal finance
(13:45):
for our clients.
So, whether it's through thecase, capital markets, the
mission tab, or innovativesolutions and personal finance,
our mission remains the same tohelp you succeed at every stage
of your journey.
And we are diving into anexciting topic how the
partnership between Five StarBDM and one of our clients,
(14:06):
agile InfoWays, has driveninnovation and provided real
solutions for our enterprisesand small business owners alike.
And this year has been a journeyof resilience, forward thinking
and collaboration, and I amvery happy to share the
highlights with you.
One of the key ways we've madean impact this year is through
(14:27):
our monthly webinars with AgileInfoWay.
Now these sessions have becomea hub for industry leaders and
technology enthusiasts to learnand share and innovate.
Let me walk you through justsome of the standout sessions we
hosted in 2024 and theknowledge we brought to the
(14:47):
table.
And last January we kickedthings off with Fortify and
Mobilize navigating securitylandscape in web and mobile
applications.
This session addressed thecritical aspects of security,
offering strategies to safeguarddigital assets in today's
(15:08):
complex environment.
Then we hosted Navigating the AIWave C-suite strategies for
healthcare transformation.
This webinar zeroed in on howartificial intelligence is
transforming the healthcaresector, providing executives
with actionable insights todrive strategic innovation.
(15:31):
And then we shifted our focusto scaling virtual care
navigating challenges ininfrastructure and workflow, and
this session was all aboutadapting infrastructure and
workflows to meet the demands ofscaling virtual healthcare
services, which is a very, veryhot topic in the healthcare
(15:52):
space.
And then we will wrap things upin the fall with the series on
the future of tech and the eraof AI the possibilities, the
challenges and the road ahead.
In this session explore theevolving technological landscape
and the immense potential of AI, along with the challenges we
need to tackle to fully harnessits power.
(16:16):
And then we had numerouswebinars with C-suite
individuals from Broward Healthand from Health Choice Network
the viewpoint from the CEO lenson technology, and what does
that look like?
What are the implications as westep into this new year.
(16:37):
And then we wrapped it all uptalking to a lot of our tech hub
people.
Jason Wilson came on from acybersecurity aspect, then we
had John McLaughlin, who's alsoa board member of Tech Hub, talk
about the insights into 2025from the experts from Roanoke
(16:58):
Shaw, john.
We get a very good, robust,full view of what it's going to
look like as we move forward inthese frameworks of artificial
intelligence and machinelearning.
And these webinars weren't justabout sharing information.
They're about fostering acommunity of learning and
innovation, and we broughttogether some of the brightest
(17:20):
minds in technology and businessdevelopment to explore how
artificial intelligence, machinelearning and custom engineering
solutions can transformoperations for enterprises and
small business owners.
Our partnership with AgileInfoways this year has been the
development of a Help For youapplication.
(17:41):
This app is a prime example ofwhat happens when cutting-edge
software engineering meets areal-world challenge.
Designed to enhance studentsafety and well-being, the Help
For you app leverages artificialintelligence to provide timely
support and proactive safetymeasures for our users.
(18:03):
Agile InfoWay's technicalexpertise, combined with
five-star BDM strategic insight,made this vision a reality.
It's innovation with purposeand it's making a difference for
our children.
And as we look ahead in 2025,our partnership with Agile,
infoway is poised to achieveeven greater things with Agile,
infoways is poised to achieveeven greater things by
(18:25):
continuing to push theboundaries of artificial
intelligence and softwareengineering.
We are not just adapting tochange, we are leading it, and
if you missed any of thesewebinars or you want to learn
more about our work with AgileInfoways, I encourage you to
visit our website oragileinfowayscom to reach out to
(18:49):
us, or reach out to us directlyvia email, and this will keep
the momentum going in 2025 as wecontinue to innovate and create
solutions that matter.
Now we're about to dive intosomething that's on everyone's
mind lately, and that isartificial intelligence.
Just a few years ago, ai feltlike something out of a sci-fi
(19:11):
movie, but now it is everywhereand it is changing everything
about how we work and how welive, and how we live At Five
Star BDM, we've been closelytracking these changes, not just
to stay informed, but to helpour clients stay ahead of the
(19:34):
curve.
So I want to share someexciting developments in three
industries where AI is makingthe biggest splash, and that is
healthcare, technology andfinance.
So let's start with healthcareNow.
This one is very fascinatingbecause the impact is so
(19:54):
tangible.
I want you to imagine thisDoctors using AI to sift through
thousands of patient records inseconds, spotting patterns that
might have been missedotherwise.
Ai tools are helping diagnoseconditions faster and even
suggesting personalizedtreatment plans tailored to the
(20:18):
individual.
But here's where I find mostinspiring AI isn't just about
replacing doctors.
It's about enhancing what theydo best connecting with their
patients.
Here's where I find mostinspiring AI isn't just about
replacing doctors.
It's about enhancing what theydo best connecting with their
patients.
Taking over the heavy liftingof data analysis and
(20:38):
administrative tasks, ai isgiving doctors back the time
they need to focus on care.
That is a win-win for everyone.
As we move on to technology,which are moving super fast.
We all know about genitive AI,and it's absolutely incredible.
Companies are using it to solveproblems in ways they never
thought possible.
(20:58):
And here's the kicker it'screating entirely new job roles,
positions that didn't evenexist a year ago.
And at Five Star BDM, we areseeing companies not just adopt
these tools, but rethink howthey operate.
They're using AI to streamlineoperations, spark innovation and
(21:23):
stay competitive in a worldthat's changing faster than ever
.
And then there's finance.
An industry that might surpriseyou is how personal banking is
becoming thanks to AI.
And now picture this it's 3 inthe morning and you've got a
banking question.
Imagine an AI-powered chatbotthat's so human-like that can
(21:47):
give you instant help.
Or imagine your account hasbeen flagged with suspicious
activity before it even becomesa problem.
Thanks to AI, that is what it'slike in today's world, and even
going forward into 2025.
It's making us more secure,more efficient and more personal
, and for the companies we workwith, it's making us more secure
, more efficient and morepersonal.
(22:07):
And for the companies we workwith, it's opening doors to
serve customers in ways theynever could before.
And here's what really excitesme AI isn't just automating
tasks.
It's opening doors for moremeaningful work, and at Five
Star BDM, we're seeing thisfirsthand.
We are helping companiesnavigate this transition,
(22:27):
showing them how to use AI asmore than just a tool, but just
as a true partner in innovation.
This isn't just about replacingpeople.
It's about empowering them.
It's about creatingopportunities for businesses and
employees to grow in ways we'veonly just begun to imagine.
(22:49):
So if you're listening andyou're thinking, this all sounds
great, but how does it apply tome?
Don't worry, that's where wecome in At Five Star BDM.
We have the resources you needto start, from webinars with
industry leaders to consultingservices tailored to your
(23:09):
business, we will help you getcomfortable with AI and turn it
into a competitive advantage.
So, whether it's implementingthese tools or just
understanding what's next, we'rehere to help you, to guide you.
This isn't just about keepingup.
(23:30):
It's about getting ahead andstaying there, and that's what
we're all about at Five StarMedia.
We're here to help you turntoday's challenges into
tomorrow's opportunities.
So I'd love to hear from you, Iwant to hear about your
experience with AI in yourindustry.
So please drop us a line, sendus an email, talk to me on
(23:53):
LinkedIn.
Let's talk about how we canhelp make the most of these
exciting changes.
So I've got something veryspecial to share as we start
really getting into what's goingon and what happened in 2024.
And you know how sometimes themost exciting developments in
healthcare tech can feel a bitdistant.
(24:13):
Well, today I'm going to makeit very personal, because I
recently received an honor thatI'm truly humbled by, and that's
being named a HIMSS fellow theHealth Informatics System
Society.
Now, if you're not inhealthcare tech, himss might
sound like just another acronym,but it's actually an amazing
(24:36):
global community with over100,000 people who are all
working to revolutionizehealthcare through technology.
Now let me take you behind someof the scenes of something
really cool that happenedearlier this year.
I co-chaired the award-winningGold Chapter M South Florida
(24:56):
Integrate 2024 at the LeVonInnovation Center in Fort
Lauderdale, and let me tell youthis was an incredible event.
And let me tell you this was anincredible event.
I had an insightful firesidechat with Dr Gita Knight and she
dropped this truth that I justcan't get out of my head.
She said technology withouttrust is just a collection of
(25:19):
expensive tools.
Well, that really hit home,because it is so true.
We can have all the fancy AIand cutting-edge tech in the
world, but if people don't trustit, it's just expensive
decoration.
And speaking of AI, we havethis fantastic panel with CIOs
(25:41):
from major healthcare systemslike Memorial Healthcare,
broward Health, mount SinaiMedical Center, nova,
southeastern University, jeffSturman, matter of fact, fromow
Health, mount Sinai MedicalCenter, nova, southeastern
University.
Jeff Sturman, matter of factfrom Memorial, said something
that perfectly captures whatwe're trying to do and AI isn't
here to replace doctors, it ishere to make them even better at
what they do.
And Shaw, from back to SouthFlorida.
(26:04):
We're talking about how we'reusing this innovation to tackle
real problems in our ownbackyard, right here in South
Florida, where we're seeing somepretty serious health care
disparities.
So think about the differencesin maternal health outcomes or
diabetes care in Hispaniccommunities.
(26:25):
At Five Star BDM, we're rollingup our sleeves and doing
something about it, ready toelevate your brand with 5 Star
Impact.
Welcome to the 5 Star BrandPodcast, your gateway to
exceptional personal growth andinnovative business strategies.
Join me as I unveil the insiderstrategies of industry pioneers
and branding experts.
(26:46):
Discover how to superchargeyour business development.
Harness the power of AI forgrowth and sculpt a personal
brand that stands out in thecrowd.
Transform ambition intoachievement.
Explore more at FirestarBDMcomfor a wealth of resources.
Ignite your journey with ourbrave brand blueprint and begin
(27:08):
crafting your standout Firestarteacher.
Today We've got this amazingproject where we're integrating
social factors, things likewhere people live, the
transportation situation, thesupport systems, the right
electronic health records.
It's about seeing the wholeperson, not just their medical
(27:29):
chart, and that's what this HEMSfellowship is all about.
It's a huge honor, but what itreally means to me is
responsibility.
It's about using our expertiseto make healthcare work better
for everyone, and that's exactlywhat we are doing at Five Star
BDM, and if you're listening andthinking about how your
(27:53):
organization can keep up withall these changes in healthcare,
let's connect, let's talk aboutit.
Whether you're looking to bringin AI, improve patient outcomes
or tackle those with healthdisparities that we just talked
about, we are with you.
You know what really, really,really blows me away as I look
(28:16):
back.
It's not just how far we'vecome with technology, it's how
we're using it to makehealthcare more human, because,
at the end of the day, that'swhat it's really all about.
So I want you to go to ourwebsite at 5starbdmcom, or send
(28:37):
me an email at grantmcgall at5starbdmcom as well, to help
your organization to navigatethese changes, and together
we're building something trulyextraordinary in healthcare.
So I have another highlight fromthis year that I'm happy, very
happy to share, and this one'svery special.
That's with the NationalAssociation of Health Services
(29:01):
Executive.
That's the Florida chapter,which was named Chapter and
program of the year at theNational Conference, which has
never been accomplished in the50-plus year history of the
NAHSE.
Now, this isn't just anotheraward to display on a shelf,
(29:21):
it's shell.
This recognition representssomething much bigger, more real
, transformative and change, andit's happening in healthcare
leadership right here in Florida.
So let me give you a snapshotof what NAHSE Florida has been
up to At the 39th AnnualConference and Executive
(29:42):
Leadership Forum.
They didn't just talk aboutchange, they made it happen.
And executive leadership forumthey didn't just talk about
change, they made it happen.
Over $14,000 in scholarshipswere awarded to brilliant
students from FAMU, empoweringthe next generation of
healthcare executives.
And for the second year in arow, these students crushed it
as finalists in the Everett VBOXstudent case competition,
(30:06):
showcasing their talent andinnovation and passion.
And let me tell you, the futureof healthcare leadership is
looking brighter than ever.
But let me take you to one ofthe most inspiring moments for
the NAHSA Florida this year.
Picture this inspiring momentsfor the NAHSE forum this year.
Picture this you are on a yachtin Tampa Bay surrounded by over
(30:31):
100 healthcare leaders, ceos,administrators and innovators,
all focused on creatingmeaningful change.
This was the fifth annualexecutive leadership forum
hosted by NAHSE forum and itwasn't your typical networking
event.
This was something that trulystuck with everyone in
(30:56):
attendance.
We weren't just merely talkingabout change, we were here to
architect it.
And that's exactly what washappening.
Leaders were exchanging ideas,strategizing and forming
partnerships that could redefinehealthcare equity in our state.
(31:17):
We are collaborating withincredible partners partners at
Memorial Health Care System, atthe Community Care Plan and many
others who tackle health caredisparities and on and one of
the ways we're doing this is byintegrating social determinants
(31:38):
of health and patient care.
Now think about it Factors likehousing, transportation and
access to healthy food are justas critical as medical care when
it comes to improving outcomes,and we are using technology to
bring these factors into focus,ensuring doctors see the whole
(31:59):
picture, not just the medicaldata.
And here's where it gets evenmore fascinating in the AI world
, we're exploring how artificialintelligence could either help
or hurt health equity.
And let's be very real If AIsystems are built on biased data
(32:21):
, they could unintentionallywiden the gap we're trying to
close, and that's why, atFirestar BDM, we are here
focused on building solutionsthat work for everyone, not just
for some.
This isn't just about technology.
It's about using technologyresponsibly to make healthcare
(32:45):
smarter, fairer and moreaccessible, and the numbers for
the chapter are very impressiveOver 200 active members reaching
15,000 healthcare leaders onLinkedIn every single day.
But it's not about the numbers.
It's about the lines we arechanging the barriers we are
breaking and the future we arebuilding together.
So here's what I want you totake away from this we are
(33:05):
building together.
So here's what I want you totake away from this.
If you are in healthcare,whether you're a student, an
emerging professional or aseasoned leader NAHSE Florida
wants you.
I want you to get involved.
I want you to attend events.
I want you to mentor someone.
I want you to be a part ofsomething great.
And if you're thinking abouthow technology fits into all of
(33:34):
this, that's where Five Star BDMcomes in.
We are here to help younavigate these changes and build
something extraordinary.
And when I look at what NAHSEFlorida and HIMS South Florida
are doing, I see the incrediblecommunity of people who aren't
just dreaming about betterhealth care.
They're making it happen.
And that's what gets me excitedto show up every day ready to
(33:58):
contribute.
And if you want to learn moreabout these organizations and
how we can make an impact,definitely go to my website,
fstarbdmcom.
I want you to take a moment andreflect on all these
conversations that we've had aswe go into 2024, especially on
the Follow Brand Podcast, whosegoal is very simple to bring you
(34:21):
insights that would make a realdifference in healthcare
technology and business.
And wow, our guests delivered.
This year has been nothing shortof amazing, with episodes that
not only informed but inspired,and let's revisit some of the
highlights that had a profoundimpact on how we think about
(34:42):
leadership, innovation andpersonal branding.
About leadership, innovationand personal branding First,
let's talk about my conversationwith Ed Marks, a legend in
healthcare tech.
This episode racked up over6,000 YouTube views, and it's
easy to see why because Ed hasan unparalleled ability to break
(35:04):
down complex topics likedigital transformation, while
keeping the focus on what trulymatters, and that's the people.
He emphasized that leadershipin tech isn't just about
implementing the latest tool.
It is about listening andadapting to meet the real needs
of patients and teams.
(35:24):
So this is a must-listen foranyone navigating healthcare
technology.
Then there was my conversationwith Ashutag Bhart, which hit an
astounding 11,000 viewsworldwide.
Ashutag brought the incredibleenergy as we explored personal
branding in the digitalmarketplace.
(35:45):
I shared actionable strategiesfor building an authentic brand
that resonates, and one of thekey takeaways was amplifying who
you are.
Don't create a polished, but anartificial persona.
No, this episode resonateddeeply with listeners, who are
(36:06):
deeply ready to level up andpersonalize their brand and
their business brand, and one ofthe standout episodes this year
also was Chief Harvett Sears,chief of the North Miami Beach
Police Department, who isredefining community safety
through innovative technology.
In our conversation, chiefSarah Smith introduced the
(36:31):
Help4U app, a groundbreakingtool designed to combat bullying
by providing real-time supportto our children.
This app empowers kids toconfidently communicate and
confidentially communicate theirstruggles and communicate
instantly with experts, makingsmartphones literal lifelines.
(36:55):
Chief Sarah Smith sharedinvaluable insights into the
critical role of law enforcementin addressing both traditional
and cyber bullying.
This episode resonated deeplywith listeners, as Chief Sarah
Smith highlighted thecollaborative efforts between
organizations like the MeekFoundation, miami-dade County,
the school district and advocacygroups.
(37:16):
Together, we are building asafer, more inclusive future for
children through innovation andpartnership.
And then there was HernanLendano and the responsible AI
governance.
Finally, we talked to someonewho's a game changer in this
field and we tackled thecritical topic of AI governance,
(37:37):
and he delivered with practicaladvice on balancing innovation
with responsibility.
For anyone integrating AI intotheir business strategy, this
episode is a must-listen.
It's all about using AIethically while maximizing its
potential.
And how can we forget theepisode with Dr Olivia Scheller,
(38:01):
who gave us the understandingthat the future is not about
artificial intelligence.
It's about quantum artificialintelligence.
This is going to radicallychange everything we're doing
today, from a compute model andunderstanding how we're going to
go forward in thismultidimensional world.
(38:24):
And there were other episodes,all each offering unique
perspectives to help elevateyour personal and professional
brand.
From Mastering HealthcareFinance with Latasha Barnes,
latasha shared invaluableinsights into navigating the
financial side of healthcare,emphasizing the importance of
strategic planning and breakingbarriers for minority leaders.
(38:47):
And then a Lockheed MillionaireMindset with Dr Eric Kelly III.
Dr Kelly delivered actionablestrategies for Black
entrepreneurs, focusing onfinancial empowerment and wealth
building.
And then Winning the CancerJourney with Dr Tiffany
Trostle-Sandoval.
And then Winning the CancerJourney with Dr Tiffany
(39:09):
Trostle-Sandoval.
This emotional and informativeepisode highlighted the
intersection of empathy andtechnology in cancer care.
The Power of Explainable AI inCancer Diagnosis, with Dr Akash
Parvati, the good doctorexplained how AI is transforming
cancer diagnostics, providinghope and clarity for patients,
(39:31):
providers alike.
The digital embrace redefininghospice care with Patrick Hill.
Patrick shared his vision forintegrating technology and
hospice care to enhance dignityand quality of life for patients
.
And then there was fear tofascination.
A wildlife adventure withcrocodile cam.
Now, that was a lighter side,which inspired a conversation
(39:55):
about breaking out of fear toembrace growth and innovation.
And then the AuthenticityAdvantage, with Alex Price.
Alex provided a masterclass onpurpose-driven leadership and
redefining corporate impact.
Sharing the leadership mythwith J Brian Bennett.
Bennett shared actionableadvice on how to lead
(40:16):
authentically while drivingorganizational success.
Electrifying Hope thebioelectronic breakthrough in
medicine, with Dr Yi Kai Lo.
This episode showcased howcutting-edge bioelectronic
innovations are changing themedical landscape.
(40:38):
The brand transgressionsnavigating the path from crisis
to comeback with Shelly andShalini Jane.
To come back with Shelly andShalini James.
In this eye-opening episodebranding experts Shalini and
Shelly they tackled thedifficult topic of brand crisis.
They shared real-world examplesof companies that successfully
navigate public missteps,providing a roadmap for recovery
(41:01):
and reputation rebuilding.
Their insights intotransparency, authenticity and
effective communication duringcrisis were invaluable for any
leader responsible for a brand'simage, and this episode is a
masterclass in turning adversityinto opportunity.
So what makes these episodes sopowerful is their ability to
(41:26):
combine innovation with humanconnection, whether it is
personal branding, leadership ortechnology.
Our guests provided strategiesand stories that inspired growth
and transformation.
These conversations aren't justabout ideas, they're about
action.
They're about action.
(41:47):
And speaking of incredibleconversation, I've got to shine
a light on some of our BraveBrand Blueprint alumni who
joined us on the Follow Brandthis year.
These are extraordinary leaderswho went through our program at
five-star medium andtransformed their personal
brands and business brands inways that are not just inspiring
(42:11):
, they are game changing.
And let's talk about how thosestories are making way.
And first up is Kamala StrotherMorrison, whose episode from
health care to wealth care waseye opening.
From healthcare to wealth carewas eye-opening, and Kamala's
pivot from healthcare tofinancial services demonstrated
(42:32):
a personal branding thatamplified your mission across
industry.
And we discussed thelife-changing impact of
financial literacy and how sheis using her brand to connect
two critical sectors.
The way she's built hernarrative to bridge healthcare
and finance is nothing short ofbrilliant.
(42:54):
And then there's Joy McMillan,who brought an unforgettable
perspective on masteringinfection control.
Joy showed how a strongpersonal brand can build trust
in critical spaces likehealthcare innovation.
Her insights into preventinginfections and improving patient
(43:16):
outcomes captivated ourlisteners, showcasing that
personal branding isn't just abusiness tool, it's a
life-saving one.
And another standout episode waswith Andrea Clark, titled Lead
with Impact.
Andrea shared her incrediblejourney of creating inclusive
workplaces and rallying teamsaround a shared vision.
(43:39):
Her episode was a masterclassin using personal branding to
inspire and drive change, andthe feedback we received on this
episode proved just how muchher insights resonated with our
audience.
And how can we forget LatoriaWatkins, who brought her unique
(44:02):
passion for patient-centeredcare to her episode?
The Care Revolution?
She explored how we canintegrate technology into
healthcare without losing thehuman touch.
Her episode was a timelyreminder of the importance of
empathy and innovation, and herauthentic brand shown through
(44:24):
every single word.
Now let's talk about Tony CEvans, who surprised and
inspired so many listeners withthis episode of If this Box
Could Talk.
Tony showed us that personalbranding isn't just for the
C-suite.
It's a game changer that everylevel of an organization sees
(44:47):
value.
His ability to connectday-to-day operations with
leadership principles made thisstory pure gold.
And, last but certainly notleast, vedant Perez delivered a
powerhouse episode Dare to Dream.
As a CIO.
Vedant shared her journey ofbreaking barriers in the tech
(45:10):
industry while inspiring thenext generation of leaders.
Her episode was a testament tothe courage and vision that
comes with embracing yourauthentic voice.
Why these episodes matter voice.
(45:31):
Why these episodes matter.
What I love about these episodesis how they showcase the true
power of the Brave BrandBlueprint At Five Star BDM.
It's not just about creating apolished image.
It's about helping leaders findtheir authentic voice and use
it to make real, tangible changein their industries.
These alumni took what theylearned in our program and
turned it into something biggerthan themselves.
(45:54):
They're improving health care,championing financial literacy,
transforming operations andbreaking down barriers in tech.
It's incredible to see theirimpact and I'm proud to say that
Five Star Media played a rolein helping them to get there.
(46:15):
Now it's your turn to take thefirst step, and these stories
resonate with you and you'rethinking about taking your
personal brand to the next level.
Reach out to us at Five StarMedia.
These leaders started exactlywhere you might be right now
ready to make a bigger impact,but not sure how to get there.
(46:39):
Let's work together to defineyour brand, amplify your voice
and create the change you'remeant to make.
If you missed any of theseepisodes, now is the perfect
time to get caught up.
They are packed with insightsto help you refine your personal
(47:01):
brand, lead with confidence andembrace innovation responsibly.
Check them out on our websiteat 5starbdmcom.
Over 200 episodes are there foryou Now if you're ready to take
your personal or organizationalbrand to the next level.
5 Star BDM is here to help, andtogether we will turn these
(47:23):
insights into real, measurablegrowth.
Now, 2024 has been nothingshort of phenomenal, but trust
me, 2025 is going to be evenbigger, and we've got some
incredible guests lined up whowill bring new perspectives and
actionable ideas to help youthrive in the ever-changing
(47:45):
business world.
And before we wrap up today'sshow, I want to take a moment to
reflect on something trulyhumbling.
And it's not just about theawards we've received this year.
It's about what those awardsrepresent the incredible impact
we are making together in thebranding space.
When we launched Five Star BDM,our mission was clear to help
(48:10):
people and organizations telltheir stories in ways that
create real, lasting change.
And this year, that missionresonated more than we could
have ever imagined.
And let's start with the big oneThinkers 360 named me as one of
their top global thoughtleaders and influences on
(48:31):
personal branding and top voicein North America.
That's not just a recognitionof individual achievement.
It's a validation that ourapproach, blending data
analytics with behavioralscience is redefining how we
think about personal branding.
It is a win for all of us whobelieve in building authentic,
(48:54):
impactful brands.
And then there's Five Star BDMitself, where we were honored as
the best brand marketingboutique in the Southeast USA at
the Southern States BusinessAwards.
What really fills me with prideis receiving their Community
Impact Innovations Award.
(49:15):
That recognition is about morethan business.
It's about the real differencewe are making in our communities
.
And we did stop there.
Design Rush named us as a topbranding company in Florida,
standing out in a state full ofincredibly talented friends, and
(49:35):
our podcast, the Follow Brand,received nods from both feeds by
a New World Report as one ofthe best personal brand
development podcasts of the year.
But here's the thing theseaccolades aren't just about me
or even Firestore BDO.
(49:56):
They are about every one of youwho trusted us to guide your
brand journey.
They're about the healthcareinnovators transforming patient
care, the trial-blazingentrepreneurs breaking barriers
and the professionals redefiningindustry with courage and
(50:20):
vision.
To me, these awards are proofof that we are on the right
track.
They affirm that our commitmentto authentic, data-driven and
human-centered branding ismaking an impact.
And let me tell you, this isjust the beginning.
(50:41):
As we move into 2025, we are notslowing down.
We're doubling down on ourmission to help your build your
brand better, and that mightthat inspires, that truly
reflects your unique story andpurpose.
And I want to share somethingI'm incredibly excited about in
(51:03):
our vision in 2025.
And after all the amazingconversations we've had this
year about leadership,innovation, personal branding,
one thing is crystal clear theleaders who thrive in 2025 will
be the ones who master thebalance of AI-driven decisions
with a human touch that buildstrust and inspires action.
(51:24):
But let's be real being greatat your job isn't enough anymore
.
Today's leaders need to commandthe room, influence with
intention and build trust withevery decision they make.
That's why I'm very happy toannounce our upcoming Lead with
(51:45):
Impact Workshop Series Vision toVictory.
Mark your calendars for January25th and 26th 2025, our first
cohort, because we're takingover Miami Dade College's
medical campus for twotransformative days.
And this isn't just anotherworkshop.
It's a career launchpad,hands-on boardroom simulation,
(52:11):
solving real-world case studiesalong with top leaders, and even
an exclusive wine tasting andfood pairing session hosted by a
culinary chef.
Why?
Because some of the bestconnections are made over great
food and great wine.
Now, before we leap into 2025,let's make sure we finish 2024
(52:35):
strong.
Here's a quick framework toguide you.
I want you to audit your onlinepresence right now.
Does your LinkedIn profilereflect where you are headed?
Are your achievements front andcenter?
(52:56):
I want you to celebrate yourwins, big or small.
Take a moment to acknowledgewhat you've achieved this year.
Let's express our gratitude.
Let's thank our mentors, ourcolleagues and supporters who
helped us along the way.
Let's acknowledge ourrelationships that truly matter.
And as you step into 2025,here's my three-step game plan
(53:20):
Set crystal clear goals.
Forget vague resolutions.
Get specific about what youwant to achieve.
Rally your team.
Align with your mentors, peersand champions to make your
vision a reality and invest inyourself.
Programs like Lead with Impactare designed to equip you with
(53:44):
the tools and confidence to leadboldly.
Now here's what I want from youReach out to me on LinkedIn or
send me an email at grantmcgall,at firestorebdm.
Share your vision for 2025.
What are your biggestaspirations?
What challenges are you readyto tackle?
(54:04):
And I'd love to hear from everyone of you.
I'd like to hear your stories,your ideas, and don't forget to
keep tuning in to the FirebrandPodcast and TV series.
And we've got an incrediblelineup of guests for 2025 who
are going to share insights thatwill inspire, challenge and
equip you to thrive.
(54:25):
And let me leave you with thisthe best leaders don't just
manage challenges, they turnthem into opportunities.
Leaders don't just managechallenges, they turn them into
opportunities.
2025 is your year to step intoyour power, to lead with impact
and to leave your mark.
Thank you for being a part ofthis amazing journey with me at
(54:45):
5 Star BDM.
Visit us again at 5StarBDMcomto learn more about the Lead
with Impact workshop series andthe other exciting initiatives
that we've got planned.
Remember, space is limited.
Don't wait too long to secureyour spot.
This is the follow brand podcast, and I am Grant McGaugh.
(55:07):
I want you to stay brave, stayauthentic and let's make 2025
the year we build brands thattruly matter.
I'll see you in the next year.
Thanks for joining us on theFollow Brand Podcast.
Big thanks to Full EffectProductions for their incredible
support on each and everyepisode.
(55:28):
Now the journey continues onour YouTube channel Follow Brand
TV Series.
Dive into exclusive interviews,extended content and bonus
insights that will fuel yoursuccess.
Subscribe now and be a part ofour growing community, sharing
and learning together.
Explore, engage and elevate atFollow Brand TV Series on
(55:50):
YouTube.
Stay connected, stay inspired.
Until next time, we willcontinue building a five-star
brand that you can follow.
Welcome to another episode of Follow the Brand.
I am your host, grant McGaughan,ceo of 5 Star BDM, a 5 Star
personal branding and businessdevelopment company.
I want to take you on a journeythat takes another deep dive
into the world of personalbranding and business
(00:21):
development using compellingpersonal story, business
conversations and tips.
Development using compellingpersonal story, business
conversations and tips toimprove your personal brand.
By listening to the Follow theBrand podcast series, you will
be able to differentiateyourself from the competition
and allow you to build trustwith prospective clients and
employers.
(00:41):
You never get a second chanceto make a first impression.
Make it one that will set youapart, build trust and reflect
who you are.
Developing your five-starpersonal brand is a great way to
demonstrate your skills andknowledge.
If you have any questions fromme or my guests, please email me
(01:03):
.
At grantmcgaw, spelledM-C-G-A-U-G-H at 5starbdm B for
brand, d for development, m formasterscom.
Now let's begin with our nextfive-star episode on Follow the
Brand.
Welcome everyone to the FollowBrand Podcast.
(01:28):
I am your host, grant McGaugh,ceo of Five Star BDM, and today
we are closing out 2024 with apowerful reflection and a bold
look ahead into 2025.
This isn't just an episode.
It is an opportunity to alignyour vision with action and
(01:49):
prepare to elevate your personaland professional brand for the
future.
This year has been nothingshort of transformational and,
personally, I have had theprivilege of stepping into new
roles that deepen my passion forstrategic growth and innovation
and, as the newly appointedadvisory board member of SETI
(02:13):
Case and senior managingdirector for Cohen High School
Capital, I've led efforts tostructure investments poised to
reshape economies in theCaribbean and Latin America.
Through our Case CapitalMarkets Formation Program, we
are laying the groundwork for afinancial ecosystem that will
(02:35):
unlock unprecedentedopportunities for businesses,
communities and investors alike,and investors alike.
At Five Star BDM, our missionhas always been to empower
leaders, especially inhealthcare, technology and
(02:57):
finance, to amplify their brandsand create lasting impact.
This episode is no different.
Today, we will reflect on thelessons learned in 2024, from
the growth of personal brandingto the transformative power of
collaboration and, mostimportantly, we will set the
stage for 2025, a year wherewe're not only embrace change
(03:18):
but lead it.
And whether you are a CEOexploring new markets and
entrepreneurs seeking innovativepartnerships, or leader
navigating industry shifts, thisepisode is for you.
We're diving deep into thestrategies, insights and trends
that will shape your success inthe year ahead, and I encourage
(03:39):
you to listen closely, takenotes and envision how these
ideas can elevate your ownjourney.
So settle in and join me forthis exciting conversation.
Let's reflect, reimagine andresolve to make 2025 your ground
breakthrough year.
Welcome to the Follow Brand.
(04:00):
Welcome everyone to the FollowBrand Podcast.
I am your host, grant McGaugh,ceo of Five Star BDM, and today
we're closing out 2024 with apowerful reflection on a bold
look ahead in 2025.
Now, this isn't just an episode.
It's an opportunity to alignyour vision with action and
(04:24):
prepare to elevate your personaland professional brand for the
future.
This year has been nothing shortof an extraordinary journey.
Personally, I've had theprivilege of stepping into new
roles that deepen my passion forstrategic growth and innovation
(04:44):
, and, as the newly appointedadvisory board member of CETI,
case and senior managingdirector for Cornhusker Capital,
I've led efforts to structureinvestments poised to reshape
economies in the Caribbean andLatin America.
Through our Case CapitalMarkets Formation Program, we're
(05:07):
laying the groundwork for afinancial ecosystem that will
unlock unprecedentedopportunities for businesses,
communities and investors alikeacross the Caribbean.
At Five Star BDM, our missionhas always been to empower
leaders, especially inhealthcare, technology and
(05:28):
finance, to amplify their brandsand to create lasting impact.
Now, this episode is nodifferent, and today we will
reflect on the lessons learnedin 2024, from the growth of
personal branding to the powerof collaboration and, most
importantly, we will set thestage for 2025, a year where we
(05:52):
will not only embrace change butlead it.
And whether you're a CEOexploring new markets, an
entrepreneur seeking innovativepartnerships or a leader
navigating industry shifts, thisepisode is for you.
We're diving deep into thestrategies, insights and trends
(06:12):
that will shape your success inthe year ahead, and I encourage
you to listen closely, takenotes and envision how these
ideas can elevate your ownjourney.
So settle in and join me forthis exciting conversation, and
let's reflect, reimagine andresolve to make 2025 your
(06:35):
breakthrough year.
Welcome to the Follow RandPodcast.
Our commitment to thatCordasher Capital, is to
leverage our extensiveexperience and network to
support the development of thisfinancial ecosystem, and we aim
to facilitate seamless access toboth debt and equity financing,
(06:56):
empowering businesses to scaleand enhance shareholder value.
This initiative is not merelyabout financial transactions.
It represents a strategicintegration of capital markets,
technology and transportation toopen new market opportunities
for local businesses in theCaribbean.
It fosters trade relations andeconomic integration,
(07:20):
positioning the US VirginIslands as a pivotal hub in the
global financial arena.
We are excited about the futureand the role that CASE Capital
Markets funding will play indriving sustainable economic
development.
Together, we are building aresilient and dynamic financial
infrastructure that will serveas a catalyst for innovation and
(07:43):
prosperity across the regionand as we reflect on 2024,.
One of the standoutaccomplishments at Five Star BDM
has been our ability to empowerentrepreneurs and small
business owners with strategicaccess to capital.
Now, many of you in ouraudience are leaders of growing
(08:05):
businesses navigating thecomplexities of funding,
branding and expansion.
This year, we strengthened ourcommitment to providing tailored
solutions that bridge thosegaps, enabling you to realize
your business potential.
Through our collaboration withCornhusker Capital, we've
(08:26):
introduced opportunities forbusiness owners to access
financial tools that drivegrowth, whether through capital
raise, m&a strategies orstructured exit plans.
The mission has been clearCreate a pathway to success that
combines financial expertisewith innovative solutions, and
(08:48):
one of the key milestones forour strategic partner, core
District Capital this year wasits inclusion in actuals due to
2024 Lower Middle MarketInvestment Banking League tables
, ranking among the top 25investment banks out of 404
firms.
This achievement reflects thefirm's exceptional performance
(09:12):
in sectors like IT, healthcaretechnology and industrial
businesses.
With a $50 million investmentportfolio in 2024 and deals set
to close in 2025, cornhuskerCapital has consistently
delivered value throughinitiatives such as tailored
capital raises for IT serviceproviders and innovative M&A
(09:35):
transactions in healthcaretechnology.
Now their proven framework hasbeen pivotal in ensuring every
deal aligns with client goalswhile mitigating risk and
maximizing return.
Let me share a quick example ofthe kind of impact we are making
.
This year, corners for Capitalfacilitated a capital raise for
(09:58):
an IT managed service provider,enabling the company to expand
its market presence provider,enabling the company to expand
its market presence.
The result a 30% increase inenterprise value and a clear
path toward future scalability.
Another highlight was ahealthcare technology merger
(10:21):
that streamlined operations andenhanced competitiveness in a
crowded market.
Now, confidentiality limitswhat I can disclose.
These successes underscore howwe're helping businesses thrive
at the intersection oftechnology and finance, and many
of you might not be fully awareof the financial solutions
available through Corners forCapital and Five Star BDM.
(10:44):
And those aren't just for largecorporations.
They're for growth-orientedsmall business owners and
entrepreneurs looking to scale,attract investors or transition
ownership.
So, whether you need capitalfor expansion, strategic advice
on mergers and acquisitions, orguidance for estate and
(11:06):
retirement planning.
We offer a comprehensive suiteof services designed to meet
your unique needs, and those keyservices include debt and
equity financing, helpingbusinesses raise the capital
they need to expand withoutcompromising operational control
.
M&a advisory, facilitatingmergers and acquisitions that
(11:32):
drive innovation and operationalefficiency.
Estate and retirement planningthrough the Five Star BDM
Partner Network, ensuring yourpersonal and business finances
align for long-term stabilityand peace of mind.
Now these opportunities aren'tjust financial.
They are a change maker andthey position you to be a leader
(11:56):
in your industry while securingyour financial future your
financial future Now.
One of the biggest challengesthat we faced this year was a
widespread lack of awarenessaround small business owners
about their financial options,and too often, businesses
(12:18):
hesitate to explore capitalopportunities because they feel
these tools are out of reach oroverly complex.
This challenge inspired us todouble down on education through
webinars, personalizedconsultations and simplified
(12:39):
financial frameworks.
We've started to close thisimportant gap.
Now, the lesson here is simpleEmpowerment comes from knowledge
, and when businesses understandtheir options, they can make
informed decisions that lead tosustainable growth to
(13:03):
sustainable growth, and at FiveStar BDM, we believe that the
future of business growth liesin a partnership that combines
expertise, innovation andintegrity, and, with Cornhusker
Capital as a cornerstone of ourstrategy, we are building a
(13:24):
resilient ecosystem forentrepreneurs and small business
owners to access the resourcesthey need to scale and for 2025,
we are excited to continue thisjourney, expanding our reach
and creating new opportunitiesfor our clients.
So, whether it's through thecase, capital markets and
initiative, or innovativesolutions and personal finance
(13:45):
for our clients.
So, whether it's through thecase, capital markets, the
mission tab, or innovativesolutions and personal finance,
our mission remains the same tohelp you succeed at every stage
of your journey.
And we are diving into anexciting topic how the
partnership between Five StarBDM and one of our clients,
(14:06):
agile InfoWays, has driveninnovation and provided real
solutions for our enterprisesand small business owners alike.
And this year has been a journeyof resilience, forward thinking
and collaboration, and I amvery happy to share the
highlights with you.
One of the key ways we've madean impact this year is through
(14:27):
our monthly webinars with AgileInfoWay.
Now these sessions have becomea hub for industry leaders and
technology enthusiasts to learnand share and innovate.
Let me walk you through justsome of the standout sessions we
hosted in 2024 and theknowledge we brought to the
(14:47):
table.
And last January we kickedthings off with Fortify and
Mobilize navigating securitylandscape in web and mobile
applications.
This session addressed thecritical aspects of security,
offering strategies to safeguarddigital assets in today's
(15:08):
complex environment.
Then we hosted Navigating the AIWave C-suite strategies for
healthcare transformation.
This webinar zeroed in on howartificial intelligence is
transforming the healthcaresector, providing executives
with actionable insights todrive strategic innovation.
(15:31):
And then we shifted our focusto scaling virtual care
navigating challenges ininfrastructure and workflow, and
this session was all aboutadapting infrastructure and
workflows to meet the demands ofscaling virtual healthcare
services, which is a very, veryhot topic in the healthcare
(15:52):
space.
And then we will wrap things upin the fall with the series on
the future of tech and the eraof AI the possibilities, the
challenges and the road ahead.
In this session explore theevolving technological landscape
and the immense potential of AI, along with the challenges we
need to tackle to fully harnessits power.
(16:16):
And then we had numerouswebinars with C-suite
individuals from Broward Healthand from Health Choice Network
the viewpoint from the CEO lenson technology, and what does
that look like?
What are the implications as westep into this new year.
(16:37):
And then we wrapped it all uptalking to a lot of our tech hub
people.
Jason Wilson came on from acybersecurity aspect, then we
had John McLaughlin, who's alsoa board member of Tech Hub, talk
about the insights into 2025from the experts from Roanoke
(16:58):
Shaw, john.
We get a very good, robust,full view of what it's going to
look like as we move forward inthese frameworks of artificial
intelligence and machinelearning.
And these webinars weren't justabout sharing information.
They're about fostering acommunity of learning and
innovation, and we broughttogether some of the brightest
(17:20):
minds in technology and businessdevelopment to explore how
artificial intelligence, machinelearning and custom engineering
solutions can transformoperations for enterprises and
small business owners.
Our partnership with AgileInfoways this year has been the
development of a Help For youapplication.
(17:41):
This app is a prime example ofwhat happens when cutting-edge
software engineering meets areal-world challenge.
Designed to enhance studentsafety and well-being, the Help
For you app leverages artificialintelligence to provide timely
support and proactive safetymeasures for our users.
(18:03):
Agile InfoWay's technicalexpertise, combined with
five-star BDM strategic insight,made this vision a reality.
It's innovation with purposeand it's making a difference for
our children.
And as we look ahead in 2025,our partnership with Agile,
infoway is poised to achieveeven greater things with Agile,
infoways is poised to achieveeven greater things by
(18:25):
continuing to push theboundaries of artificial
intelligence and softwareengineering.
We are not just adapting tochange, we are leading it, and
if you missed any of thesewebinars or you want to learn
more about our work with AgileInfoways, I encourage you to
visit our website oragileinfowayscom to reach out to
(18:49):
us, or reach out to us directlyvia email, and this will keep
the momentum going in 2025 as wecontinue to innovate and create
solutions that matter.
Now we're about to dive intosomething that's on everyone's
mind lately, and that isartificial intelligence.
Just a few years ago, ai feltlike something out of a sci-fi
(19:11):
movie, but now it is everywhereand it is changing everything
about how we work and how welive, and how we live At Five
Star BDM, we've been closelytracking these changes, not just
to stay informed, but to helpour clients stay ahead of the
(19:34):
curve.
So I want to share someexciting developments in three
industries where AI is makingthe biggest splash, and that is
healthcare, technology andfinance.
So let's start with healthcareNow.
This one is very fascinatingbecause the impact is so
(19:54):
tangible.
I want you to imagine thisDoctors using AI to sift through
thousands of patient records inseconds, spotting patterns that
might have been missedotherwise.
Ai tools are helping diagnoseconditions faster and even
suggesting personalizedtreatment plans tailored to the
(20:18):
individual.
But here's where I find mostinspiring AI isn't just about
replacing doctors.
It's about enhancing what theydo best connecting with their
patients.
Here's where I find mostinspiring AI isn't just about
replacing doctors.
It's about enhancing what theydo best connecting with their
patients.
Taking over the heavy liftingof data analysis and
(20:38):
administrative tasks, ai isgiving doctors back the time
they need to focus on care.
That is a win-win for everyone.
As we move on to technology,which are moving super fast.
We all know about genitive AI,and it's absolutely incredible.
Companies are using it to solveproblems in ways they never
thought possible.
(20:58):
And here's the kicker it'screating entirely new job roles,
positions that didn't evenexist a year ago.
And at Five Star BDM, we areseeing companies not just adopt
these tools, but rethink howthey operate.
They're using AI to streamlineoperations, spark innovation and
(21:23):
stay competitive in a worldthat's changing faster than ever
.
And then there's finance.
An industry that might surpriseyou is how personal banking is
becoming thanks to AI.
And now picture this it's 3 inthe morning and you've got a
banking question.
Imagine an AI-powered chatbotthat's so human-like that can
(21:47):
give you instant help.
Or imagine your account hasbeen flagged with suspicious
activity before it even becomesa problem.
Thanks to AI, that is what it'slike in today's world, and even
going forward into 2025.
It's making us more secure,more efficient and more personal
, and for the companies we workwith, it's making us more secure
, more efficient and morepersonal.
(22:07):
And for the companies we workwith, it's opening doors to
serve customers in ways theynever could before.
And here's what really excitesme AI isn't just automating
tasks.
It's opening doors for moremeaningful work, and at Five
Star BDM, we're seeing thisfirsthand.
We are helping companiesnavigate this transition,
(22:27):
showing them how to use AI asmore than just a tool, but just
as a true partner in innovation.
This isn't just about replacingpeople.
It's about empowering them.
It's about creatingopportunities for businesses and
employees to grow in ways we'veonly just begun to imagine.
(22:49):
So if you're listening andyou're thinking, this all sounds
great, but how does it apply tome?
Don't worry, that's where wecome in At Five Star BDM.
We have the resources you needto start, from webinars with
industry leaders to consultingservices tailored to your
(23:09):
business, we will help you getcomfortable with AI and turn it
into a competitive advantage.
So, whether it's implementingthese tools or just
understanding what's next, we'rehere to help you, to guide you.
This isn't just about keepingup.
(23:30):
It's about getting ahead andstaying there, and that's what
we're all about at Five StarMedia.
We're here to help you turntoday's challenges into
tomorrow's opportunities.
So I'd love to hear from you, Iwant to hear about your
experience with AI in yourindustry.
So please drop us a line, sendus an email, talk to me on
(23:53):
LinkedIn.
Let's talk about how we canhelp make the most of these
exciting changes.
So I've got something veryspecial to share as we start
really getting into what's goingon and what happened in 2024.
And you know how sometimes themost exciting developments in
healthcare tech can feel a bitdistant.
(24:13):
Well, today I'm going to makeit very personal, because I
recently received an honor thatI'm truly humbled by, and that's
being named a HIMSS fellow theHealth Informatics System
Society.
Now, if you're not inhealthcare tech, himss might
sound like just another acronym,but it's actually an amazing
(24:36):
global community with over100,000 people who are all
working to revolutionizehealthcare through technology.
Now let me take you behind someof the scenes of something
really cool that happenedearlier this year.
I co-chaired the award-winningGold Chapter M South Florida
(24:56):
Integrate 2024 at the LeVonInnovation Center in Fort
Lauderdale, and let me tell youthis was an incredible event.
And let me tell you this was anincredible event.
I had an insightful firesidechat with Dr Gita Knight and she
dropped this truth that I justcan't get out of my head.
She said technology withouttrust is just a collection of
(25:19):
expensive tools.
Well, that really hit home,because it is so true.
We can have all the fancy AIand cutting-edge tech in the
world, but if people don't trustit, it's just expensive
decoration.
And speaking of AI, we havethis fantastic panel with CIOs
(25:41):
from major healthcare systemslike Memorial Healthcare,
broward Health, mount SinaiMedical Center, nova,
southeastern University, jeffSturman, matter of fact, fromow
Health, mount Sinai MedicalCenter, nova, southeastern
University.
Jeff Sturman, matter of factfrom Memorial, said something
that perfectly captures whatwe're trying to do and AI isn't
here to replace doctors, it ishere to make them even better at
what they do.
And Shaw, from back to SouthFlorida.
(26:04):
We're talking about how we'reusing this innovation to tackle
real problems in our ownbackyard, right here in South
Florida, where we're seeing somepretty serious health care
disparities.
So think about the differencesin maternal health outcomes or
diabetes care in Hispaniccommunities.
(26:25):
At Five Star BDM, we're rollingup our sleeves and doing
something about it, ready toelevate your brand with 5 Star
Impact.
Welcome to the 5 Star BrandPodcast, your gateway to
exceptional personal growth andinnovative business strategies.
Join me as I unveil the insiderstrategies of industry pioneers
and branding experts.
(26:46):
Discover how to superchargeyour business development.
Harness the power of AI forgrowth and sculpt a personal
brand that stands out in thecrowd.
Transform ambition intoachievement.
Explore more at FirestarBDMcomfor a wealth of resources.
Ignite your journey with ourbrave brand blueprint and begin
(27:08):
crafting your standout Firestarteacher.
Today We've got this amazingproject where we're integrating
social factors, things likewhere people live, the
transportation situation, thesupport systems, the right
electronic health records.
It's about seeing the wholeperson, not just their medical
(27:29):
chart, and that's what this HEMSfellowship is all about.
It's a huge honor, but what itreally means to me is
responsibility.
It's about using our expertiseto make healthcare work better
for everyone, and that's exactlywhat we are doing at Five Star
BDM, and if you're listening andthinking about how your
(27:53):
organization can keep up withall these changes in healthcare,
let's connect, let's talk aboutit.
Whether you're looking to bringin AI, improve patient outcomes
or tackle those with healthdisparities that we just talked
about, we are with you.
You know what really, really,really blows me away as I look
(28:16):
back.
It's not just how far we'vecome with technology, it's how
we're using it to makehealthcare more human, because,
at the end of the day, that'swhat it's really all about.
So I want you to go to ourwebsite at 5starbdmcom, or send
(28:37):
me an email at grantmcgall at5starbdmcom as well, to help
your organization to navigatethese changes, and together
we're building something trulyextraordinary in healthcare.
So I have another highlight fromthis year that I'm happy, very
happy to share, and this one'svery special.
That's with the NationalAssociation of Health Services
(29:01):
Executive.
That's the Florida chapter,which was named Chapter and
program of the year at theNational Conference, which has
never been accomplished in the50-plus year history of the
NAHSE.
Now, this isn't just anotheraward to display on a shelf,
(29:21):
it's shell.
This recognition representssomething much bigger, more real
, transformative and change, andit's happening in healthcare
leadership right here in Florida.
So let me give you a snapshotof what NAHSE Florida has been
up to At the 39th AnnualConference and Executive
(29:42):
Leadership Forum.
They didn't just talk aboutchange, they made it happen.
And executive leadership forumthey didn't just talk about
change, they made it happen.
Over $14,000 in scholarshipswere awarded to brilliant
students from FAMU, empoweringthe next generation of
healthcare executives.
And for the second year in arow, these students crushed it
as finalists in the Everett VBOXstudent case competition,
(30:06):
showcasing their talent andinnovation and passion.
And let me tell you, the futureof healthcare leadership is
looking brighter than ever.
But let me take you to one ofthe most inspiring moments for
the NAHSA Florida this year.
Picture this inspiring momentsfor the NAHSE forum this year.
Picture this you are on a yachtin Tampa Bay surrounded by over
(30:31):
100 healthcare leaders, ceos,administrators and innovators,
all focused on creatingmeaningful change.
This was the fifth annualexecutive leadership forum
hosted by NAHSE forum and itwasn't your typical networking
event.
This was something that trulystuck with everyone in
(30:56):
attendance.
We weren't just merely talkingabout change, we were here to
architect it.
And that's exactly what washappening.
Leaders were exchanging ideas,strategizing and forming
partnerships that could redefinehealthcare equity in our state.
(31:17):
We are collaborating withincredible partners partners at
Memorial Health Care System, atthe Community Care Plan and many
others who tackle health caredisparities and on and one of
the ways we're doing this is byintegrating social determinants
(31:38):
of health and patient care.
Now think about it Factors likehousing, transportation and
access to healthy food are justas critical as medical care when
it comes to improving outcomes,and we are using technology to
bring these factors into focus,ensuring doctors see the whole
(31:59):
picture, not just the medicaldata.
And here's where it gets evenmore fascinating in the AI world
, we're exploring how artificialintelligence could either help
or hurt health equity.
And let's be very real If AIsystems are built on biased data
(32:21):
, they could unintentionallywiden the gap we're trying to
close, and that's why, atFirestar BDM, we are here
focused on building solutionsthat work for everyone, not just
for some.
This isn't just about technology.
It's about using technologyresponsibly to make healthcare
(32:45):
smarter, fairer and moreaccessible, and the numbers for
the chapter are very impressiveOver 200 active members reaching
15,000 healthcare leaders onLinkedIn every single day.
But it's not about the numbers.
It's about the lines we arechanging the barriers we are
breaking and the future we arebuilding together.
So here's what I want you totake away from this we are
(33:05):
building together.
So here's what I want you totake away from this.
If you are in healthcare,whether you're a student, an
emerging professional or aseasoned leader NAHSE Florida
wants you.
I want you to get involved.
I want you to attend events.
I want you to mentor someone.
I want you to be a part ofsomething great.
And if you're thinking abouthow technology fits into all of
(33:34):
this, that's where Five Star BDMcomes in.
We are here to help younavigate these changes and build
something extraordinary.
And when I look at what NAHSEFlorida and HIMS South Florida
are doing, I see the incrediblecommunity of people who aren't
just dreaming about betterhealth care.
They're making it happen.
And that's what gets me excitedto show up every day ready to
(33:58):
contribute.
And if you want to learn moreabout these organizations and
how we can make an impact,definitely go to my website,
fstarbdmcom.
I want you to take a moment andreflect on all these
conversations that we've had aswe go into 2024, especially on
the Follow Brand Podcast, whosegoal is very simple to bring you
(34:21):
insights that would make a realdifference in healthcare
technology and business.
And wow, our guests delivered.
This year has been nothing shortof amazing, with episodes that
not only informed but inspired,and let's revisit some of the
highlights that had a profoundimpact on how we think about
(34:42):
leadership, innovation andpersonal branding.
About leadership, innovationand personal branding First,
let's talk about my conversationwith Ed Marks, a legend in
healthcare tech.
This episode racked up over6,000 YouTube views, and it's
easy to see why because Ed hasan unparalleled ability to break
(35:04):
down complex topics likedigital transformation, while
keeping the focus on what trulymatters, and that's the people.
He emphasized that leadershipin tech isn't just about
implementing the latest tool.
It is about listening andadapting to meet the real needs
of patients and teams.
(35:24):
So this is a must-listen foranyone navigating healthcare
technology.
Then there was my conversationwith Ashutag Bhart, which hit an
astounding 11,000 viewsworldwide.
Ashutag brought the incredibleenergy as we explored personal
branding in the digitalmarketplace.
(35:45):
I shared actionable strategiesfor building an authentic brand
that resonates, and one of thekey takeaways was amplifying who
you are.
Don't create a polished, but anartificial persona.
No, this episode resonateddeeply with listeners, who are
(36:06):
deeply ready to level up andpersonalize their brand and
their business brand, and one ofthe standout episodes this year
also was Chief Harvett Sears,chief of the North Miami Beach
Police Department, who isredefining community safety
through innovative technology.
In our conversation, chiefSarah Smith introduced the
(36:31):
Help4U app, a groundbreakingtool designed to combat bullying
by providing real-time supportto our children.
This app empowers kids toconfidently communicate and
confidentially communicate theirstruggles and communicate
instantly with experts, makingsmartphones literal lifelines.
(36:55):
Chief Sarah Smith sharedinvaluable insights into the
critical role of law enforcementin addressing both traditional
and cyber bullying.
This episode resonated deeplywith listeners, as Chief Sarah
Smith highlighted thecollaborative efforts between
organizations like the MeekFoundation, miami-dade County,
the school district and advocacygroups.
(37:16):
Together, we are building asafer, more inclusive future for
children through innovation andpartnership.
And then there was HernanLendano and the responsible AI
governance.
Finally, we talked to someonewho's a game changer in this
field and we tackled thecritical topic of AI governance,
(37:37):
and he delivered with practicaladvice on balancing innovation
with responsibility.
For anyone integrating AI intotheir business strategy, this
episode is a must-listen.
It's all about using AIethically while maximizing its
potential.
And how can we forget theepisode with Dr Olivia Scheller,
(38:01):
who gave us the understandingthat the future is not about
artificial intelligence.
It's about quantum artificialintelligence.
This is going to radicallychange everything we're doing
today, from a compute model andunderstanding how we're going to
go forward in thismultidimensional world.
(38:24):
And there were other episodes,all each offering unique
perspectives to help elevateyour personal and professional
brand.
From Mastering HealthcareFinance with Latasha Barnes,
latasha shared invaluableinsights into navigating the
financial side of healthcare,emphasizing the importance of
strategic planning and breakingbarriers for minority leaders.
(38:47):
And then a Lockheed MillionaireMindset with Dr Eric Kelly III.
Dr Kelly delivered actionablestrategies for Black
entrepreneurs, focusing onfinancial empowerment and wealth
building.
And then Winning the CancerJourney with Dr Tiffany
Trostle-Sandoval.
And then Winning the CancerJourney with Dr Tiffany
(39:09):
Trostle-Sandoval.
This emotional and informativeepisode highlighted the
intersection of empathy andtechnology in cancer care.
The Power of Explainable AI inCancer Diagnosis, with Dr Akash
Parvati, the good doctorexplained how AI is transforming
cancer diagnostics, providinghope and clarity for patients,
(39:31):
providers alike.
The digital embrace redefininghospice care with Patrick Hill.
Patrick shared his vision forintegrating technology and
hospice care to enhance dignityand quality of life for patients
.
And then there was fear tofascination.
A wildlife adventure withcrocodile cam.
Now, that was a lighter side,which inspired a conversation
(39:55):
about breaking out of fear toembrace growth and innovation.
And then the AuthenticityAdvantage, with Alex Price.
Alex provided a masterclass onpurpose-driven leadership and
redefining corporate impact.
Sharing the leadership mythwith J Brian Bennett.
Bennett shared actionableadvice on how to lead
(40:16):
authentically while drivingorganizational success.
Electrifying Hope thebioelectronic breakthrough in
medicine, with Dr Yi Kai Lo.
This episode showcased howcutting-edge bioelectronic
innovations are changing themedical landscape.
(40:38):
The brand transgressionsnavigating the path from crisis
to comeback with Shelly andShalini Jane.
To come back with Shelly andShalini James.
In this eye-opening episodebranding experts Shalini and
Shelly they tackled thedifficult topic of brand crisis.
They shared real-world examplesof companies that successfully
navigate public missteps,providing a roadmap for recovery
(41:01):
and reputation rebuilding.
Their insights intotransparency, authenticity and
effective communication duringcrisis were invaluable for any
leader responsible for a brand'simage, and this episode is a
masterclass in turning adversityinto opportunity.
So what makes these episodes sopowerful is their ability to
(41:26):
combine innovation with humanconnection, whether it is
personal branding, leadership ortechnology.
Our guests provided strategiesand stories that inspired growth
and transformation.
These conversations aren't justabout ideas, they're about
action.
They're about action.
(41:47):
And speaking of incredibleconversation, I've got to shine
a light on some of our BraveBrand Blueprint alumni who
joined us on the Follow Brandthis year.
These are extraordinary leaderswho went through our program at
five-star medium andtransformed their personal
brands and business brands inways that are not just inspiring
(42:11):
, they are game changing.
And let's talk about how thosestories are making way.
And first up is Kamala StrotherMorrison, whose episode from
health care to wealth care waseye opening.
From healthcare to wealth carewas eye-opening, and Kamala's
pivot from healthcare tofinancial services demonstrated
(42:32):
a personal branding thatamplified your mission across
industry.
And we discussed thelife-changing impact of
financial literacy and how sheis using her brand to connect
two critical sectors.
The way she's built hernarrative to bridge healthcare
and finance is nothing short ofbrilliant.
(42:54):
And then there's Joy McMillan,who brought an unforgettable
perspective on masteringinfection control.
Joy showed how a strongpersonal brand can build trust
in critical spaces likehealthcare innovation.
Her insights into preventinginfections and improving patient
(43:16):
outcomes captivated ourlisteners, showcasing that
personal branding isn't just abusiness tool, it's a
life-saving one.
And another standout episode waswith Andrea Clark, titled Lead
with Impact.
Andrea shared her incrediblejourney of creating inclusive
workplaces and rallying teamsaround a shared vision.
(43:39):
Her episode was a masterclassin using personal branding to
inspire and drive change, andthe feedback we received on this
episode proved just how muchher insights resonated with our
audience.
And how can we forget LatoriaWatkins, who brought her unique
(44:02):
passion for patient-centeredcare to her episode?
The Care Revolution?
She explored how we canintegrate technology into
healthcare without losing thehuman touch.
Her episode was a timelyreminder of the importance of
empathy and innovation, and herauthentic brand shown through
(44:24):
every single word.
Now let's talk about Tony CEvans, who surprised and
inspired so many listeners withthis episode of If this Box
Could Talk.
Tony showed us that personalbranding isn't just for the
C-suite.
It's a game changer that everylevel of an organization sees
(44:47):
value.
His ability to connectday-to-day operations with
leadership principles made thisstory pure gold.
And, last but certainly notleast, vedant Perez delivered a
powerhouse episode Dare to Dream.
As a CIO.
Vedant shared her journey ofbreaking barriers in the tech
(45:10):
industry while inspiring thenext generation of leaders.
Her episode was a testament tothe courage and vision that
comes with embracing yourauthentic voice.
Why these episodes matter voice.
(45:31):
Why these episodes matter.
What I love about these episodesis how they showcase the true
power of the Brave BrandBlueprint At Five Star BDM.
It's not just about creating apolished image.
It's about helping leaders findtheir authentic voice and use
it to make real, tangible changein their industries.
These alumni took what theylearned in our program and
turned it into something biggerthan themselves.
(45:54):
They're improving health care,championing financial literacy,
transforming operations andbreaking down barriers in tech.
It's incredible to see theirimpact and I'm proud to say that
Five Star Media played a rolein helping them to get there.
(46:15):
Now it's your turn to take thefirst step, and these stories
resonate with you and you'rethinking about taking your
personal brand to the next level.
Reach out to us at Five StarMedia.
These leaders started exactlywhere you might be right now
ready to make a bigger impact,but not sure how to get there.
(46:39):
Let's work together to defineyour brand, amplify your voice
and create the change you'remeant to make.
If you missed any of theseepisodes, now is the perfect
time to get caught up.
They are packed with insightsto help you refine your personal
(47:01):
brand, lead with confidence andembrace innovation responsibly.
Check them out on our websiteat 5starbdmcom.
Over 200 episodes are there foryou Now if you're ready to take
your personal or organizationalbrand to the next level.
5 Star BDM is here to help, andtogether we will turn these
(47:23):
insights into real, measurablegrowth.
Now, 2024 has been nothingshort of phenomenal, but trust
me, 2025 is going to be evenbigger, and we've got some
incredible guests lined up whowill bring new perspectives and
actionable ideas to help youthrive in the ever-changing
(47:45):
business world.
And before we wrap up today'sshow, I want to take a moment to
reflect on something trulyhumbling.
And it's not just about theawards we've received this year.
It's about what those awardsrepresent the incredible impact
we are making together in thebranding space.
When we launched Five Star BDM,our mission was clear to help
(48:10):
people and organizations telltheir stories in ways that
create real, lasting change.
And this year, that missionresonated more than we could
have ever imagined.
And let's start with the big oneThinkers 360 named me as one of
their top global thoughtleaders and influences on
(48:31):
personal branding and top voicein North America.
That's not just a recognitionof individual achievement.
It's a validation that ourapproach, blending data
analytics with behavioralscience is redefining how we
think about personal branding.
It is a win for all of us whobelieve in building authentic,
(48:54):
impactful brands.
And then there's Five Star BDMitself, where we were honored as
the best brand marketingboutique in the Southeast USA at
the Southern States BusinessAwards.
What really fills me with prideis receiving their Community
Impact Innovations Award.
(49:15):
That recognition is about morethan business.
It's about the real differencewe are making in our communities
.
And we did stop there.
Design Rush named us as a topbranding company in Florida,
standing out in a state full ofincredibly talented friends, and
(49:35):
our podcast, the Follow Brand,received nods from both feeds by
a New World Report as one ofthe best personal brand
development podcasts of the year.
But here's the thing theseaccolades aren't just about me
or even Firestore BDO.
(49:56):
They are about every one of youwho trusted us to guide your
brand journey.
They're about the healthcareinnovators transforming patient
care, the trial-blazingentrepreneurs breaking barriers
and the professionals redefiningindustry with courage and
(50:20):
vision.
To me, these awards are proofof that we are on the right
track.
They affirm that our commitmentto authentic, data-driven and
human-centered branding ismaking an impact.
And let me tell you, this isjust the beginning.
(50:41):
As we move into 2025, we are notslowing down.
We're doubling down on ourmission to help your build your
brand better, and that mightthat inspires, that truly
reflects your unique story andpurpose.
And I want to share somethingI'm incredibly excited about in
(51:03):
our vision in 2025.
And after all the amazingconversations we've had this
year about leadership,innovation, personal branding,
one thing is crystal clear theleaders who thrive in 2025 will
be the ones who master thebalance of AI-driven decisions
with a human touch that buildstrust and inspires action.
(51:24):
But let's be real being greatat your job isn't enough anymore
.
Today's leaders need to commandthe room, influence with
intention and build trust withevery decision they make.
That's why I'm very happy toannounce our upcoming Lead with
(51:45):
Impact Workshop Series Vision toVictory.
Mark your calendars for January25th and 26th 2025, our first
cohort, because we're takingover Miami Dade College's
medical campus for twotransformative days.
And this isn't just anotherworkshop.
It's a career launchpad,hands-on boardroom simulation,
(52:11):
solving real-world case studiesalong with top leaders, and even
an exclusive wine tasting andfood pairing session hosted by a
culinary chef.
Why?
Because some of the bestconnections are made over great
food and great wine.
Now, before we leap into 2025,let's make sure we finish 2024
(52:35):
strong.
Here's a quick framework toguide you.
I want you to audit your onlinepresence right now.
Does your LinkedIn profilereflect where you are headed?
Are your achievements front andcenter?
(52:56):
I want you to celebrate yourwins, big or small.
Take a moment to acknowledgewhat you've achieved this year.
Let's express our gratitude.
Let's thank our mentors, ourcolleagues and supporters who
helped us along the way.
Let's acknowledge ourrelationships that truly matter.
And as you step into 2025,here's my three-step game plan
(53:20):
Set crystal clear goals.
Forget vague resolutions.
Get specific about what youwant to achieve.
Rally your team.
Align with your mentors, peersand champions to make your
vision a reality and invest inyourself.
Programs like Lead with Impactare designed to equip you with
(53:44):
the tools and confidence to leadboldly.
Now here's what I want from youReach out to me on LinkedIn or
send me an email at grantmcgall,at firestorebdm.
Share your vision for 2025.
What are your biggestaspirations?
What challenges are you readyto tackle?
(54:04):
And I'd love to hear from everyone of you.
I'd like to hear your stories,your ideas, and don't forget to
keep tuning in to the FirebrandPodcast and TV series.
And we've got an incrediblelineup of guests for 2025 who
are going to share insights thatwill inspire, challenge and
equip you to thrive.
(54:25):
And let me leave you with thisthe best leaders don't just
manage challenges, they turnthem into opportunities.
Leaders don't just managechallenges, they turn them into
opportunities.
2025 is your year to step intoyour power, to lead with impact
and to leave your mark.
Thank you for being a part ofthis amazing journey with me at
(54:45):
5 Star BDM.
Visit us again at 5StarBDMcomto learn more about the Lead
with Impact workshop series andthe other exciting initiatives
that we've got planned.
Remember, space is limited.
Don't wait too long to secureyour spot.
This is the follow brand podcast, and I am Grant McGaugh.
(55:07):
I want you to stay brave, stayauthentic and let's make 2025
the year we build brands thattruly matter.
I'll see you in the next year.
Thanks for joining us on theFollow Brand Podcast.
Big thanks to Full EffectProductions for their incredible
support on each and everyepisode.
(55:28):
Now the journey continues onour YouTube channel Follow Brand
TV Series.
Dive into exclusive interviews,extended content and bonus
insights that will fuel yoursuccess.
Subscribe now and be a part ofour growing community, sharing
and learning together.
Explore, engage and elevate atFollow Brand TV Series on
(55:50):
YouTube.
Stay connected, stay inspired.
Until next time, we willcontinue building a five-star
brand that you can follow.
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