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January 28, 2025 48 mins

This industry has A LOT of acronyms from 3PL to BOL to LTL and other terms like "kitting". In this episode, you are going to learn all of these things and more so you feel more confident in the area of logistics and fulfillment. 

My guest is Caitlin Wilson, founder of Full Good Fulfillment, who is on a mission to help brands simplify the journey from finished product to scalable delivery operations. 

We’re diving into what happens after manufacturing—how to navigate freight options, decide when it’s time to partner with a fulfillment center, and take those first steps to stop doing it all yourself. 

It's time to educate yourself so you feel confident about what a 1PL is up to a 5PL and understand what is right for your business at the right time.

The Sales Channel Challenge is happening October 21 - 23. This is everything you need to know about selling at farmers markets, online or into stores from licensing to pricing to sales and you get access to a live group to ask Sari & April all your questions. It's just $27 and comes with a roadmap to launch and grow your business your way. http://foodbizsuccess.com/challenge

Brand new training just dropped 🧨 and it's FREE! Get the three-part video series: 3 Ways to Sell → click here

Pick up your copy of the Amazon best selling book 📖 "Key Ingredients" on Amazon here.

Check out my YouTube channel at www.foodbiz.tube for how to videos to start and grow a packaged food business.

When you are ready to make the leap, get the support and accountability you need to create a beautiful business!

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