Someone has probably told you to "just run ads" or "get on TikTok Shop" if you have an ecommerce business, and they're not wrong, but...
There is a time and place for each of these strategies depending on the size and stage of your business. When done at the wrong stage it is a waste of time and money - two things busy entrepreneurs don't have a lot of.
My guest on today's podcast is Ari Gordon of Like and Likes, an agency that manages CPG digital strategies to boost sales online.
I love that Ari did it himself first as a brand founder of Hone and is now helping other brands choose and execute the right strategy at the right time for their business.
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