Meet Nico Lechuga and his wife Lauren, the founders of Señor Lechuga Hot Sauce out of Brooklyn, NY. What started as a small-batch passion project turned into a bold brand with serious fire—earning collabs with Joe Rogan, Hot Ones, Half Face Blades, Café Unido, Huckberry, Cosmo/GQ gift guides and so much more.
Unable to find a clean hot sauce that delivered maximum heat without compromising flavor, Nico began crafting his own blends in the kitchen of his Williamsburg apartment. Like a mad scientist, he tinkered with ingredients and ratios until they were just right. At first, the sauces were for personal use—but after rooftop BBQs with friends and family who kept saying, “If you sold this, I’d buy it,” Nico decided to test the market. That first batch sold out instantly.
Together with his (then very pregnant) wife Lauren Cosenza—the creative force behind the brand—Señor Lechuga Hot Sauce was born. Now, with their two kids alongside them, Nico and Lauren continue to build an ever-growing, flavor-packed brand with purpose.
I’m incredibly honored to share their story. As a customer for over four years, their support in my journey means the world. This episode isn’t just about hot sauce—it’s about bold moves, authentic roots, and the kind of passion that truly inspires.
Tap in and taste the story.
https://www.senorlechugahotsauce.com/
Show Notes
https://www.foodoriginspodcast.com/podcast-episode-59
A Food Origins Podcast Production Original music by Ulisses Bella of Ozomatli
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