For The Daring Growth Seekers
For the Daring Growth Seekers is the marketing and business podcast for New Zealand and Australian business owners and small marketing teams building purpose-driven service businesses in the AI era. Hosts Jordan & Jacqueline from Done By Nine share weekly [STRATEGY] episodes on AI-powered marketing, plus [Off Mic] raw, behind-the-scenes episodes where we share what it’s really like to grow a business as a couple in the disruptive AI era — the decisions, challenges, and dynamics most leaders don’t talk about! Honest, actionable, and values-led — subscribe now to grow with purpose!
Episodes
[Off Mic] Go behind the scenes of how we run our marketing business (Done By Nine) during the AI-era.
In this episode, we chat about the pressures of running a business with young kids while juggling client work and growth goals.
After five years of late-night laptop sessions and scattered priorities, we've implemented a business operating system that's helping us work ON our business, not just IN it.
In this behind-the-scen...
Google just revealed the future of search, advertising, and customer discovery - and it's happening faster than most business owners realise.
At Google I/O 2025, the tech giant made it crystal clear that AI isn't just another feature - it's now the foundation of everything they do. From AI-generated search summaries that answer questions without users clicking through to websites, to AI agents that can complete purchases on behalf o...
In this episode, we ditch Marketing Mindset and launch For the Daring Growth Seekers.
Marketing in the AI era stays front and centre, but now you also get the unfiltered story of building an agency as a married team.
This is your go-to show for ambitious leaders in Australia and New Zealand who want clear, actionable marketing strategies and honest conversations about the real journey behind building a business with purpose.
🎙️ Each...
Join the entire Done By Nine team - Jordan, Jac, Renee, Aarti, and Flynn - for a special anniversary episode celebrating five years in business!
In this roundtable discussion, the team reflects on how marketing and design have transformed since Done By Nine's inception, from the early Canva days to today's AI-driven landscape.
Discover the challenges of constant platform changes and how staying adaptable has been crucial to ...
Google's latest marketing research has destroyed "Hello [First Name]" emails, revealing only 18% of consumers care about seeing their name on product recommendations.
What customers actually want is content relevance in digital marketing - messaging that directly addresses their problems, pain points, and desires at the right moment in their buyer journey.
In this episode, I break down Google's surprising consumer...
We're marking a special milestone over the next month - 5 years of building our business, Done By Nine!
In this episode, we turn the tables and invite my wife and business partner, Jacqueline, into the studio to reflect on our journey of building a digital marketing agency from scratch.
From our humble beginnings during COVID lockdowns (with a newborn baby on the way!) to selling Jacqueline's salon business to running our a...
While most business owners are obsessed with using AI to create content, they're missing something far more significant: AI is completely transforming how customers discover businesses.
In this episode, we reveal how tools like ChatGPT and Google Gemini are already deciding whether to recommend your business to potential customers without you even knowing it.
You'll discover:
- How AI referral traffic is already driving co...
We're exploring how businesses are getting AI content creation completely wrong and the hidden cost it's having on marketing teams and creativity.
Recent research from Microsoft and Carnegie Mellon University reveals a disturbing trend: as marketing teams become more reliant on AI tools, their critical thinking and creativity are quietly declining. While AI promises increased efficiency, it might be creating a generation o...
Is the traditional 'marketing funnel' dead - and what's replaced it in 2025?
Taking my 6-year-old to the toy store revealed something fascinating about modern customer behavior: the path to purchase isn't linear anymore. Instead, it's a chaotic web of AI recommendations, social proof, and endless options.
Google calls this the "messy middle" - that space between first interest and final purchase. Wh...
Love it or hate it, it appears that we can't ignore the powerhouse that is TikTok, and today we're exploring a fascinating paradox in modern marketing: as AI tools become more sophisticated, TikTok's 2025 Trend Report that they just released reveals that authentic, human-driven content matters more than ever.
With 1.8 billion monthly active users and recent political challenges, TikTok's influence on global marke...
On this episode we're exploring how businesses are getting AI content creation completely wrong - and how to fix it.
With Google's recent shifts towards AI-organised search results and the rising importance of video content, understanding how to use AI tools strategically has never been more crucial for your marketing success.
The key to winning with AI content tools isn't about replacing human creativity - it's a...
Welcome to 2025's first episode of Marketing Mindset, where we're tackling the biggest shift in marketing since the internet: AI's transformation of how customers find and choose businesses.
This is going to mark the year where AI stops becoming just like a buzzword that you see on LinkedIn every now and then.
It's not just going to be a fancy shiny object tool that you're going to be usin...
The social advertising landscape has transformed dramatically, and what worked even six months ago might be costing you money today.
Today's episode is a must-listen if you're managing ad budgets between $500 to $50,000 per month and feeling overwhelmed by all the changes - many driven by AI and Advantage +
We're bringing you actionable insights on what's actually working right now in Facebook...
Today I want to look into the changing landscape of digital marketing and the rise of "zero-click" content.
Inspired by the declining website traffic many businesses are experiencing, I want to explore why traditional metrics may no longer tell the whole story of marketing success. In this episode, we'll cover:
- The concept of "zero-click" content and why it's becoming increasingly prevalen...
This episode was Inspired by a viral meme suggesting that today's business owners are uniquely burdened with content creation, and I wanted to explore whether this perception was accurate.
Joined by Aarti Desai, we'll look at:
- Historical examples of successful content marketing from well-established brands like Edmonds, John Deere, and Yates.
- How these companies used cookbooks, magazines, and gardening guides t...
We've all heard the blame game: sales blaming lead quality, marketing blaming a lack of understanding of prospect needs, and CEOs blaming poor communication.
But here's the truth: alignment between sales and marketing is absolutely crucial for sustainable growth.
In this episode, we'll explore:
- How to identify if you've got a misalignment problem
- The impact of misalignment on your customer journey and...
We’re entering Q4 of the calendar year, traditionally a massive time for brick and mortar or B2C type companies and businesses.
Everyone is discussing Black Friday, Boxing Day, and Christmas sales and how B2C companies can take advantage of this time.
However, in this podcast, we want to talk about how Q4 is equally important for B2B companies, despite having different challenges—and how B2B companies can make the...
Today we're joined by marketing expert and Done By Nine team member, Aarti, to debunk the myth of the "silver bullet" in marketing.
We'll explore why quick fixes often fail and discuss the importance of building a solid marketing foundation.
In this discussion, we'll cover:
- The misconception of viral content as a marketing strategy
- Essential components of a strong brand s...
In a slightly different episode, I'm sharing a conversation that I had with Adam Harris, the host of the Business Hour radio show on Most FM here in Taranaki.
We chat about my journey from being made to do stunts on local radio to founding Done By Nine and everything in between.
I share some of the unique experiences that I've had in my life and how they have helped shape our approach to business, marke...
Businesses and organisations are still using ChatGPT to write all of their content.
Copy and paste, done and dusted, too easy.
Despite many conversations and warnings about over-relying on AI tools for content creation, businesses still heavily depend on ChatGPT, which poses risks to brand voice, reputation, and the ability to connect with your audience honestly.
So, let's explore the limitations of using AI-driven tools like C...
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