The way people search online has fundamentally changed, but most businesses are still marketing like it's 2015.
We're no longer typing simple keywords into Google - we're having full conversations, asking complex questions, and expecting AI to understand exactly what we need.
Recently, Google launch AI Max within Google Ads, alongside AI Mode (a ChatGPT like search within Google). This means that they are moving away from traditional keyword matching.
In this episode, we break down Google's four types of search intent and why understanding the "why" behind every search is now more important than the keywords themselves.
You'll discover how to stop wasting money on irrelevant traffic and start connecting with customers who genuinely need what you offer.
Key insights you'll learn:
- Why Google's AI Max is changing everything about online advertising
- The four types of search intent that drive every customer query
- How to discover what your customers are really thinking when they search
- Simple strategies to match your content with customer intent
- Why keyword-focused marketing is becoming obsolete
Whether you're running Google Ads or just trying to understand how customers find your business, this episode will help you adapt to the new reality of AI-powered search and ensure your marketing stays relevant as the landscape continues to evolve.
00:00 Are Keywords Dead?
00:35 Google's AI Revolution
01:50 Introduction to Keywordless Search
03:32 Understanding User Intent
06:50 Practical Steps to Discover Customer Intent
12:20 Using Intent to Improve Ads and Website
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