OpenAI's new browser - Atlas - has been launched. And we need to understand what this potentially changes for how customers find and interact with our businesses.
In this episode, Jordan McFadyen has a look at the strategic parallels between Google's rise and OpenAI's current moves.
We're moving beyond traditional SEO and Google Ads into an era of "agentic commerce," where AI assistants make purchasing decisions for your customers.
Learn the practical steps you need to take to adapt your digital marketing strategy, build brand authority, and ensure your business is the one recommended by AI.
Chapters:
(01:20) Unveiling OpenAI's New Browser: Atlas(02:38) Google's Strategic Playbook: A Look Back(06:06) OpenAI's Path to Dominance(09:20) Implications for Marketers and Business Owners(13:13) Adapting to the AI-Driven Future
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