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May 27, 2025 22 mins

[Off Mic] Go behind the scenes of how we run our marketing business (Done By Nine) during the AI-era.

In this episode, we chat about the pressures of running a business with young kids while juggling client work and growth goals.

After five years of late-night laptop sessions and scattered priorities, we've implemented a business operating system that's helping us work ON our business, not just IN it.

In this behind-the-scenes episode, we share the start of our journey implementing EOS (Entrepreneurial Operating System) over the past six months.

We break down the practical tools that are helping us align our team, prioritise, and actually achieve our business goals.

You'll learn about:

  • The Visionary vs Integrator roles and how they've changed their dynamic
  • How "Rocks" are helping them focus on what matters most
  • Why their new scorecard system is replacing gut-feel decision making
  • The reality of rolling out new systems to a small but growing team


Whether you're drowning in daily client work or struggling to implement the big ideas that could grow your business, this episode shows you exactly how two busy parents are building better processes while maintaining our sanity.


00:00 Introduction and Welcome

01:02 Reflecting on Business Beginnings

02:21 Navigating Parenthood and Business

03:44 Late Night Work and Business Juggling

05:13 Introduction to EOS and Business Processes

08:02 Implementing EOS in Our Business

10:44 Understanding the Concept of Rocks

11:35 Implementing Rocks in the Team

13:34 Introducing the Scorecard System

14:57 Customising the Scorecard for Team Members

18:49 Challenges and Benefits of the EOS System

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