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May 22, 2024 β€’ 17 mins

Businesses and organisations are still using ChatGPT to write all of their content.Β 

Copy and paste, done and dusted, too easy.Β 

Despite many conversations and warnings about over-relying on AI tools for content creation, businesses still heavily depend on ChatGPT, which poses risks to brand voice, reputation, and the ability to connect with your audience honestly.

So, let's explore the limitations of using AI-driven tools like ChatGPT for content creation and why they aren't the silver bullet for creating authentic, engaging content that will resonate with your audience and make your brand stand out.

Plus, we'll look at ways to strike the right balance between leveraging technology and maintaining the authenticity that truly connects with your reader. By the end of this episode, you will walk away with actionable insights on using ChatGPT or similar tools effectively while ensuring that your content remains uniquely yours.

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