Google's AI Mode launched in the US, and it's completely disrupted the search experience that you've been optimising for years.
While you've been fighting for page one rankings, Google has been building a system where there literally is no page one anymore - no blue links, potentially no clicks to your website, just AI answering questions directly in search.
This is a fundamental shift in how customer discovery works, and it's already rolling out globally.
In this episode, we break down exactly what Google's AI Mode means for your business:
- Why traditional SEO rankings are becoming obsolete overnight
- How "query fan-out" is replacing keyword-based search forever
- Why some businesses are becoming invisible to AI search while others dominate
- The new marketing superpower you need to develop (hint: it's not what you think)
- Practical steps to adapt your strategy before your competitors catch on
The question isn't whether AI will change how customers find you - it's whether they'll be able to find you at all.
00:00 Introduction: Google's AI Mode Revolution00:51 Google I/O Announcement and Initial Reactions01:53 Understanding AI Mode and Its Implications05:12 Personalization and Its Impact on Search07:56 Adapting Your Marketing Strategy13:15 Key Takeaways and Final Thoughts
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