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June 4, 2025 15 mins

Google's AI Mode launched in the US, and it's completely disrupted the search experience that you've been optimising for years.

While you've been fighting for page one rankings, Google has been building a system where there literally is no page one anymore - no blue links, potentially no clicks to your website, just AI answering questions directly in search.

This is a fundamental shift in how customer discovery works, and it's already rolling out globally.

In this episode, we break down exactly what Google's AI Mode means for your business:

  • Why traditional SEO rankings are becoming obsolete overnight
  • How "query fan-out" is replacing keyword-based search forever
  • Why some businesses are becoming invisible to AI search while others dominate
  • The new marketing superpower you need to develop (hint: it's not what you think)
  • Practical steps to adapt your strategy before your competitors catch on


The question isn't whether AI will change how customers find you - it's whether they'll be able to find you at all.


00:00 Introduction: Google's AI Mode Revolution00:51 Google I/O Announcement and Initial Reactions01:53 Understanding AI Mode and Its Implications05:12 Personalization and Its Impact on Search07:56 Adapting Your Marketing Strategy13:15 Key Takeaways and Final Thoughts

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