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February 3, 2023 72 mins

Join host John Hutchings as he sits down with Sam LaRobardiere, co-owner and head roaster of Theory Coffee Roasters in Redding, California, on this episode of the Forward Drinking Podcast. Learn how this Marine Corps veteran went from roasting in attics as a satellite TV installer to roasting award-winning coffee and building a rapidly expanding craft coffee business.

Throughout the episode, Sam shares his passion for coffee and the inspiration behind Theory Coffee Roasters. John and Sam also discuss the importance of sourcing high-quality coffee beans, overcoming funding hurdles with creativity, staying true to your values while running a small business, collaborating with other businesses, and using social media to build a strong brand and connect with customers.

The episode concludes with Sam's advice for anyone starting a small business: "Just do it. It's never going to be the right time, but if you have an idea and you're passionate about it, just go for it."

This must-listen episode of the Forward Drinking Podcast is perfect for anyone interested in the world of coffee, entrepreneurship, and building a strong brand with a passion for quality and community.

Thanks for listening to the Forward Drinking Podcast! If this episode has motivated you to create your own amazing story then please subscribe and leave a rating and review on your favorite podcast app. You can also follow the Forward Drinking Podcast on Facebook, Instagram, or TikTok @forwarddrinkingpodcast. Thanks again for listening! Until next time!

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