Be Ready: Excel your B2B marketing by deeply understanding your customer

This is part two of five in a mini series takeover by The B2B Playbook.

In this episode you’ll learn: 

Why B2B online marketing is all about content. But your content journey starts with your customer, not your business.

Step 1 in the B2B framework “Be Ready”.

What questions to ask yourself right now so you can find the right customer or client

Enough from me, let’s get into the convo with Kev & George.