Mark Schreiber - Customer Discovery - Founded in FoCo Podcast

How do you turn bold ideas into thriving businesses? Join Founded in FoCo Co-Lead Organizer Nick Armstrong as he sits down with Mark Schreiber from the CSU Institute for Entrepreneurship to explore the power of human-centered design and programs like Venture Validator.In this episode, you'll discover how design thinking helps entrepreneurs—whether product- or service-based—truly understand customer needs and build better businesses from the ground up. Hear inspiring success stories, dive into the vibrant CSU entrepreneurial community, and pick up expert tips on early prototyping, engaging customers, and refining ideas through real-world feedback.Whether you're launching your first venture or leveling up an existing one, this conversation is packed with insights to sharpen your strategy and spark new opportunities.The Founded in FoCo Podcast is hosted by Nick Armstrong, Lead Organizer of Founded in FoCo and Geek-in-Chief of WTF Marketing (⁠⁠⁠⁠https://wtfmarketing.com⁠⁠⁠⁠). Hear more great interviews with founders in and around Fort Collins at: ⁠⁠⁠⁠https://foundedinfoco.com⁠