Taylor and Flaviu get to interview THE KELLY of kellyfaetanini.com - an amazing creative designer of wedding dresses, and an innovator in the bridal industry. So many insights below, from starting the business, to investor challenges, bridal industry secrets, and much more.
(1:14) Kelly Faetanini’s origins in San Marino
(3:58) Nature vs. Nurture in artistic talent
(5:37) The leap from designer to entrepreneur
(9:29) QR Code for Bridal
(11:29) Early mistakes Kelly made
(14:02) How Kelly found her investors
(15:18) The vision for Kelly Faetanini
(19:01) Finding a young partner that can grow with Kelly
(19:55) Next generation of brides
(21:00) Abusive relationship between designers and retailers
(23:08) How much does a wedding dress cost?
(24:33) 3D version of Paper Doll
(26:50) Why it takes 6 months to make a dress
(28:42) How Kelly gets customer feedback
(30:05) 2 week shipping on wedding dresses!
(31:26) How Covid changed the buying process
(32:39) Why are bridal stores appointment-only?
(33:25) Risks of naming a business after yourself
(35:31) How do you keep the inspiration alive?
(38:28) The Tudor Rose
(39:10) What happens to dresses after their season?
(40:07) How Kelly designs a new dress
(41:22) Would you sell your name?
(42:36) Instagram, FB, Pinterest or Google ads?
(45:42) How do you manage creatives?
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