If you’re still avoiding video because you think it’s complicated, expensive, or “not for you,” this conversation will change your mind. Jimi Gibson from Thrive Agency has been in marketing for over 20 years, and he’s watched video go from big-budget productions to a daily must-have for every local business owner.
We break down why video is no longer optional, what’s changed in consumer behavior, and how you can start creating high-impact content with nothing more than your phone. Jimi shares simple, tactical tips you can apply immediately—whether you’re a franchisor, franchisee, or running a single-location business.
Key Takeaways:
- 82% of all internet content is now video—ignore it at your own risk
- You already have the best video camera in your pocket—start there
- The four core stories every business owner should be able to tell on video
- Simple lighting and framing tips to instantly improve your videos
- Why personal branding matters just as much as your business brand
Time Stamps:
- 00:00 – Why video is now non-negotiable for business owners
- 06:30 – How consumer behavior has shifted toward video-first
- 12:45 – What to film when you have “nothing to post”
- 19:20 – Building your personal brand alongside your business brand
- 26:55 – The four business stories to tell on camera
- 35:10 – Technical tips for better DIY video content
If you’ve been on the fence about creating video, now is the time to start. Don’t wait until your competitors own the conversation in your market. Watch this episode, take one of Jimi’s tips, and put it into action today.
If you’re ready to take control of your local presence and brand visibility, start filming this week. Share your first “meet the owner” video and tag me—I’d love to see it. And if you’re serious about building a business people recognize and trust, connect with me directly and let’s talk about your next steps.
Connect with Guy Coffey:
LinkedIn: www.linkedin.com/in/guycoffey
Website: www.guycoffey.com
Instagram: @guycoffey
YouTube: @guycoffey
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