In this episode, we put on our (matching) thinking caps—and overalls—to unpack the jaw-dropping true story of Amanda Riley, aka Scamanda. She faked a cancer diagnosis, built a massive support system, and raised over $100K… all through a campaign that, ethically horrific as it was, used surprisingly smart marketing tactics.
We break down:
- The emotional psychology that made her story stick
- What made her "campaign" so effective across platforms
- The fine line between influence and manipulation in marketing
If you’ve ever asked yourself “Is this persuasive or just shady?”—this episode’s for you.
🎧 Tune in for true crime meets marketing insight, with some fur coats, fascinators, and fashion side quests along the way.
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