Scroll-Stopping Strategy: Keeping Social Media Real

In this episode of the FreeDive Podcast, Kristy and Kevin dive into what makes a scroll-stopping social media strategy. From sippy cups and DIY electrolytes to sleep gadgets and gift-giving fails, the laughs come easy—but the real focus is on keeping marketing authentic.

What you’ll learn:

• Why copy-pasting posts across platforms no longer works
• How to balance organic storytelling with polished professionalism
• The difference between authentic branding vs. skeezy tactics
• Why knowing your audience is the secret to engagement that sticks

Packed with real-life examples, playful banter, and marketing insights you can actually use, this episode is all about creating social content that feels natural, connects with your audience, and builds lasting trust.

Whether you’re a business owner, marketer, or just tired of fake-feeling content, this one’s for you.

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