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July 15, 2025 39 mins

Building on the ideas from Episode 298, Nicole and Heather are here to bust the myth of the “perfect way” to run your photography business. 

What if your business felt light, easy, and exciting again? Let’s dismantle the myth of the “right way” to build your photography business and reveal how to create a business model that works for you – not against you.

What to Listen For

  • Why there is no single “right way” to build your photography business
  • The mindset shift that can make your business feel fun again
  • How to tell if discomfort is growth or misalignment
  • Why discomfort is simply data, not a problem
  • Questions to ask when your business feels heavy or overwhelming
  • How to turn something you hate into something you love
  • The power of experimenting and adjusting your approach
  • Heather’s current favorite mantra.

There is no universal formula for photography success – only your way. In this episode, Nicole and Heather share how to build a business that feels light, fun, and profitable. Listen now, subscribe for more mindset-shifting conversations, and explore how Elevate can support you in this journey.

Looking for more help?  

Hair of the Dog Academy – Master the craft of pet photography

Freedom Focus Formula – Stop competing on price and reach consistent $2,000+ sales

Elevate – Crack the code to booking more clients

Commercial Pet Photography Academy – Discover the world of commercial pet photography

Get Coached by Heather – Free coaching calls with Heather

Join Us for Coach Week: 3 Days of Live Coaching and Breakthroughs to Help You Unlock Your Photography Business Potential
November 11th, 12th, 13th at 2 PM EST Daily

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