Ever wonder what separates a $500 sale from an $8,000 sale? In this episode, Heather sits down with three Elevate photographers, Marcie Fry, Katie Carmickle, and Jessica Wasik, who each closed an $8K sale in the same week. You’ll hear their journeys, the marketing that worked, and what ACTUALLY made this sale possible. Spoiler alert, it wasn’t a specific pricing strategy.
What to Listen For
- How three different photographers each closed $8K+ sales in one week
- The early struggles—charging $25, $100, or $150—and how they grew from there
- What allowed them to move from “I can’t charge that” to confident $8K+ sales
- How giveaways, referrals, and in-person connections led to big-ticket clients
- Katie’s $23K sale story and what she learned about letting clients decide without discounting
- Jess’s transition from free pet Santa photos to multi-six-figure sales
- Marcy’s strategy of tailoring packages around client budgets while keeping profit in mind
- What to say instead of “anything else?” in a sales session to keep momentum going
- Why your photography skills alone aren’t the deciding factor in hitting big numbers
Big sales aren’t reserved for a lucky few, they’re possible for you too. This episode is breaking it all down. Tune in to hear how these photographers did it and how you can too. Listen for the outreach, the follow-up, and the offer that sealed the deal.
👉 Don’t forget to subscribe to the show for more strategies, or check out Elevate to get the coaching and community that makes sales like this possible.
Important Links
- Elevate: www.flourish.academy/elevate
- Hair of the Dog Academy: www.hairofthedogacademy.com
- Freedom Focus Formula: www.freedomfocusformula.com
- Commercial Pet Photography Academy: www.hairofthedogacademy.com/commercial
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- Explore valuable pet photography resources here
- Discover effective pricing and sales strategies for all portrait photographers.
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- Check out our recommended gear and favorite books.
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