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October 7, 2025 51 mins

311 - What would make someone walk away from a $250K legal career to photograph dogs? 

For Kelly McNamara, it wasn’t a midlife crisis, it was clarity. In this episode, Heather sits down with Kelly to uncover the unexpected tools (including an AI version of Heather!) that helped her trade courtroom stress for creative freedom and build a business that lights her up.

What to Listen For

  • The $250K “golden handcuffs” keeping Kelly stuck and what finally made her break free
  • How following every business “rule” still left her frustrated and stuck
  • The moment a simple framework flipped everything she thought about success
  • Why her first sales breakthrough had nothing to do with pricing
  • The wild twist: how Heather’s AI clone became her late-night coach
  • The self-doubt that almost stopped her next big project and how she overcame it
  • The belief that turned “outlier” into “trailblazer”
  • How confidence (not strategy) became her most profitable skill
  • The one thought she used to feel unstoppable, even after setbacks

From six-figure attorney to thriving pet photographer, Kelly’s story proves that transformation doesn’t start with strategy. It starts with belief. Her journey inside Elevate shows what’s possible when you back yourself fully and stop waiting for “someday.”

🎧 Listen now to hear the twists, triumphs, and takeaways that just might change how you see your own business.

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