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August 5, 2025 18 mins

302 - This episode dives into the sneaky little phrase we all use—“life happens”—and why it may be holding you back more than helping you cope. Heather shares a coaching conversation that will change how you handle disruptions, delays, and the real-life rollercoaster of being a business owner.

What to Listen For:

  • The surprising mindset shift that keeps you from spiraling when things go wrong
  • The hidden cost of saying “I’m just being realistic”
  • What it means to truly own your choices as a business owner
  • How your brain proves your thoughts right—good or bad
  • Heather’s take on building margin into your deliverables
  • Why judgment and shame only multiply the problem
  • The story of Heather’s husband’s heart surgery—and what it taught her
  • How to reframe unexpected events as neutral circumstances
  • A tangible example of how to create a mental protocol for client deadlines
  • How to shift into empowerment even during chaos

Running a photography business isn’t about perfectly sticking to plans—it’s about how you think when plans go sideways. This episode is your permission slip to drop the guilt, ditch the drama, and approach challenges like the boss you are.
 
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